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2020 Retail Systems Research Report Ranks The Top 80 eCommerce Websites – Click Here to Read the Report

27% Improvement in Site Speed
3.5% Lift in Conversion
Ability to Add More Dynamic Digital Elements

With YOTTAA, we can ensure fast site performance while enhancing shopper experience by being able to add more dynamic digital elements to our site.

Challenge

As a digitally-native brand, it is critical that e.l.f. Cosmetics’ website is engaging and highly performant. In order to ensure that its sophisticated website pages, which include many 3rd party technologies and high resolution images, load as quickly as possible, e.l.f. Cosmetics recently evaluated multiple web performance optimization solutions.

Solution

In its evaluation of YOTTAA’s eCommerce Acceleration Platform, e.l.f. Cosmetics ran half of its live traffic through YOTTAA and half through its standard environment. During the trial e.l.f. Cosmetics saw a 27% improvement in site speed and a 3.5% lift in conversion using YOTTAA. Following the trial, the company purchased the YOTTAA platform and rolled it out across all of its eCommerce sites.

e.l.f Cosmetics has a young customer base that demands very fast online interactions. With YOTTAA, we can ensure fast site performance while enhancing shopper experience by being able to add more dynamic digital elements to our site.

Ekta Chopra, Vice President of Digital, e.l.f. Cosmetics
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