27% Improvement in Site Speed
3.5% Lift in Conversion
Ability to Add More Dynamic Digital Elements
“With YOTTAA, we can ensure fast site performance while enhancing shopper experience by being able to add more dynamic digital elements to our site.”
Challenge
As a digitally-native brand, it is critical that e.l.f. Cosmetics’ website is engaging and highly performant. In order to ensure that its sophisticated website pages, which include many 3rd party technologies and high resolution images, load as quickly as possible, e.l.f. Cosmetics recently evaluated multiple web performance optimization solutions.
Solution
In its evaluation of YOTTAA Premium, Yottaa’s comprehensive eCommerce acceleration solution, e.l.f. Cosmetics ran half of its live traffic through YOTTAA and half through its standard environment. During the trial e.l.f. Cosmetics saw a 27% improvement in site speed and a 3.5% lift in conversion using YOTTAA. Following the trial, the company purchased the YOTTAA platform and rolled it out across all of its eCommerce sites.
e.l.f Cosmetics has a young customer base that demands very fast online interactions. With YOTTAA, we can ensure fast site performance while enhancing shopper experience by being able to add more dynamic digital elements to our site.