Google’s Core Web Vitals Page Experience update will begin affecting search rankings by mid-June 2021. Is your eCommerce site ready? Click here to learn why they are so important.
Purpose-built to speed up eCommerce sites, the YOTTAA Acceleration Platform is an end-to-end solution that includes 3rd party and image optimization and sequencing, dynamic and static content caching, full site lazy loading, advanced security and traffic management, and much more.
Make shopper experience your priority
Many elements can negatively impact site performance. 3rd parties, rich content, malicious traffic, anomalies, and security threats can ruin your site’s speed and shoppers’ experience at any time.
50% of Shoppers Leave After 3 Seconds
If your eCommerce site takes more than 3 seconds to load across any page, you are losing shoppers. And some of them will never return.
75% of Page Load Time is Attributed to 3rd Parties
3rd parties are your biggest site performance challenge. Since they are external to your infrastructure/platform, they are completely out of your control.
Every Second is Costing You $$
Shoppers will only wait 3 seconds for a page to load. Every second after that costs you 7% in conversion.
How does the Acceleration Platform work?
The Acceleration Platform is a comprehensive solution that enables online brands to analyze, optimize, and control the performance of their complex eCommerce sites. Delivered through reverse proxy, YOTTAA’s full platform takes control over how and when all browser elements are loaded to improve site performance and create consistent shopper experiences. The platform also includes comprehensive analytics and dashboards, and a wide range of innovative solutions to enhance site security, deliver content, optimally manage site traffic, and more. Key features include:
- Application Sequencing of 3rd parties and other assets – Optimally schedule the execution of 3rd parties and other assets on your site to ensure the fastest time to shopper interaction resulting in improved conversion rates
- Image Optimization – Enables the optimization of all images on your site through transcoding, image compression, image resizing, lazy loading, and caching.
- Context Intelligence & Content Transformation – Deliver content to shoppers based on their device, browser, and location for personalized and more efficient page loads
- Visibility & 3rd party knowledgebase – Gain deeper visibility into your site’s performance through YOTTAA’s comprehensive dashboards and 3rd party knowledgebase to create performance optimizations based on machine learning and AI
- Security & Traffic – YOTTAA provides a comprehensive multi-layer Web Application Firewall (WAF) to limit the performance impact from malicious traffic. The platform also provides deep, real-time traffic visibility including specific global location, device type, browser, and error codes.
Application Sequencing: Gain 3rd party control
3rd party technologies cause over 70% of site performance issues. As a key driver to speeding up page load times and allowing your organization to scale, YOTTAA’s patented Application Sequencing is utilized on over 1,500 eCommerce sites to optimally sequence and control the loading of 3rd parties. Application Sequencing automatically inventories all 3rd parties on your site and applies detailed knowledge of each 3rd party for recommended optimization options. Application Sequencing enables you to: :
- Optimize the order that 3rd parties are executed on your site
- Control 3rd party performance and manage compliance for each browser, device, and personalized interaction
- Provide a customized approach to 3rd party control through seven types of sequencing
Image optimization & caching
Imagery is one of the most valuable assets on your site. Images need to be high resolution and they need to load fast. The YOTTAA platform offers with a single click multiple ways to optimally load images, including image compression, image resizing, lazy loading, and full-page static content caching via YOTTAA’s Instant On.
Visibility & 3rd party knowledgebase
The average eCommerce site has over 40 3rd party technologies and brands often have little or no visibility into 3rd party inventory or how they are impacting site performance. As the industry’s only database that collects real-time performance data on more than 1,000 3rd parties every time a page is viewed on over 1,500 eCommerce sites, YOTTAA’s 3rd Party Knowledgebase enables:
- Identification and resolution (through machine learning and deep 3rd party data) of all 3rd party performance issues whether they are specific to your site or impacting the entire eCommerce ecosystem
- Deep visibility into the performance of over 1,000 3rd parties including recommended optimizations to automatically provide the best approach for loading each 3rd party resulting in significantly fast sites that meet shopper expectations
Context Intelligence & Content Transformation: Personalizing experiences
Great online shopping experiences require personalization. YOTTAA‘s Acceleration Platform enables brands, most of whom already use personalization engines on their sites, to provide additional personalized experiences for their shoppers.
Context Intelligence detects and reacts to device type, screen size, browser and location prior to delivering the right content, resulting in more personalized shopper experiences.
Content Transformation provides eCommerce sites the ability to easily replace, remove, move, or insert web page elements to quickly modify page rendering.
Traffic & Security
Brands are seeing significant increases in site traffic year over year. Due to constant ever-changing malicious threats, it’s becoming harder and harder for them to identify good traffic from bad traffic. YOTTAA’s traffic and security capabilities help online brands gain visibility and control over site traffic and provide security controls to defend against attacks. Key features include:
- Automatically identify traffic error codes (2xx, 3xx, 4xx, 5xx) and quickly resolve
- Visualize traffic based on device, browser, location, IP, etc., and apply changes such as traffic splitting, URL mapping, and site asset transformation.
- Real-time alerting on security threats such as SQL injection, cross-site scripting, DDoS attacks, traffic scrubbing, known attackers, and much more
- Protect your site through YOTTAA’s innovative security capabilities including geo-based blocking, rate limiting, layer 7 WAF, and custom rule set
No matter your needs, our eCommerce Acceleration Platform has you covered.
Optional based on your needs, YOTTAA’s platform includes a CDN (Content Delivery Network) which provides all the functionality as any standard CDN in the market.
YOTTAA’s Anomaly AI uses machine learning to help online brands detect delays from individual page elements, so they can make their pages load faster, more consistently, and avoid costly site outages.
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