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Meet Our Leadership Team


Rich Stendardo, CEO

As CEO of Yottaa, Rich is responsible for the strategic direction and management of the company. Prior to joining Yottaa, Rich has held leadership positions at high-growth technology companies, including Amazon, Endeca (acquired by Oracle), and General Electric. He is passionate about technology and customer success, particularly the impact that technology innovation has on business and financial outcomes. Rich is a graduate of Boston University and Harvard Business School.

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Bob Buffone, CTO

Bob is the CTO and co-founder of Yottaa and is responsible for the company’s overall product strategy and direction. An industry thought leader in web performance, Bob brings over 20 years of experience working in SaaS, technology, and engineering leadership roles for companies such as Nexaweb, Trakus, and Cabletron. He graduated from the State University of New York College at Brockport with a degree in Applied Mathematics.

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Ben Trafton, VP of Client Services

Ben leads Yottaa’s services and support organization and is responsible for all aspects of the company’s product implementations and end-user adoption. Before Yottaa, Ben was Vice President of Sales Consulting for Oracle Commerce following Oracle’s acquisition of Endeca, where Ben held numerous leadership roles including Vice President of eBusiness Technology. He graduated from Bates College.

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Carlos Famadas, CFO

Carlos is responsible for leading Yottaa’s Finance and HR organizations. Before joining Yottaa he held senior finance positions at numerous scaling technology companies. He brings deep experience helping innovative tech companies raise $200+ million in equity and debt from Series A to Series C, bridging financing and venture debt. Carlos graduated from Harvard University and Harvard Business School.

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Tom Mackowski, VP of Product Management

With a proven track record of building and leading large engineering organizations, Tom is responsible for all of Yottaa’s product development activities. He brings over 20 years of experience leading high-performing and innovative product teams at companies such as Ericsson, Iron Mountain, Sun Microsystems, and Azuki Systems. Tom graduated from Daemen College with a degree in Computer Science and Marketing.

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Darin Archer VP Product Strategy

Darin is responsible for evolving Yottaa’s product strategy expanding the definition of web performance to include how to optimize digital experiences for speed and commercial return on martech and commerce investments. Prior to joining Yottaa Darin worked to unlock personalization at scale at Gap, Inc launching a new foundation for customer data, content management and omnichannel campaign orchestration. Darin has also held senior leadership positions at Adobe, Intel, IBM and Accenture. He is an alumnus of the University of Montana.

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Jeff Putz SVP of Engineering

As the SVP of Engineering Jeff focusing on driving scale and technical excellence across the Development and Operations teams at Yottaa. Prior to Yottaa, Jeff held executive leadership roles at Hydrow (connected fitness, consumer tech), True Fit (e-commerce, personalization, AI) and Lattice Engines (AI, B2B martech). Jeff has also held leadership and engineering roles at Oracle and Motorola. He is a Computer Engineering graduate from Iowa State University.

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