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17% Improvement in Average Page Load Time
1.8% Conversion Lift Due to Faster Page Loads
Greater Visibility into 3rd Party Performance

Challenge

Online conversion improvements are taken very seriously at J. Crew. So, after seeing a direct correlation between faster site performance and higher conversions during the recent explosion of its digital channels, which include the Madewell and J. Crew Factory brands, improving site speed became a major initiative for the leading retail brand. One of the biggest challenges J. Crew faced in terms of site performance were the 200+ 3rd party technologies on its sites that were making pages heavy and slowing down load times.

Solution

J. Crew deployed Yottaa across all of its sites following a two-week trial of RAPID CTRL, Yottaa’s acceleration solution to optimize and control all browser-based site elements, including 3rd party technologies. As a result, Yottaa delivered 17% faster speed and 1.8% improved conversion, and mitigated performance latency for J. Crew’s 3rd party technologies. In addition to site speed and conversion improvements, Yottaa de-risked J. Crew’s upcoming move from its legacy platform to Single Page Applications (SPAs) by providing deep analytics and optimizations to measure and optimize SPA performance.

To ensure that slow-loading 3rd parties weren’t impacting shopper experience, we deployed Yottaa’s Rapid CTRL. As a result, our sites are much faster and conversions are way up.

Chris Maliwat, Head of Digital & Customer Experience, J. Crew Group
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