1-800 CONTACTS increases revenue based on improved site performance from YOTTAA

“We saw a 3% increase in overall revenue based on the improved performance with YOTTAA.”

Challenge

1-800 CONTACTS has always been focused on providing the very best experience for its customers. The company started as a call center operation with agents that would answer phones and provide customers with a great experience. Once the company moved online, it struggled to provide that same level of customer experience on its website and other digital devices. One of the unique things about 1-800 CONTACTS is that its customers can only buy the products their doctors have prescribed for them. As a result, shoppers want to be able to order their contact lenses online simply, easily, and quickly. With the understanding that fast website performance was key to delivering great online customer experiences, 1-800 CONTACTS sought a new web optimization tool to speed up its website.

Solution

When 1-800 CONTACTS evaluated YOTTAA, it ran an A/B test with half of its traffic going through YOTTAA and the rest through its previous web optimization solution. At the end of the test 1-800 CONTACTS experienced not only improved website performance, but also a 3% increase in overall revenue. Recently ranked first out of 80 retailers evaluated by Retail System Research in terms of website speed, 1-800 CONTACTS is not resting on its laurels. Working with YOTTAA, the company has recently cut page load time from three and a half seconds to just under three seconds. This has resulted in even greater revenue increases.