27% Decrease In Web Page Loading Times
10% Increase In Conversion Rates
1,000 Stores: US, Canada, Mexico, and Online
Site speed is paramount to online success. Both user experience and search engine ranking improve commensurately with page load speed.
Challenge
The complexity of the Carter’s multiple eCommerce websites, each with a multitude of third party technologies and high-resolution images, resulted in slow page load speeds. Understanding that website performance has a direct impact on online conversions, Carter’s recently evaluated solutions to improve desktop and mobile site speed for all of its sites.
Solution
In its evaluation of the YOTTAA Premium, a comprehensive eCommerce Acceleration Platform, Carter’s ran a two-week trial where it split live site traffic between YOTTAA and its standard infrastructure. During the trial Carter’s, which runs on the Salesforce Commerce Cloud eCommerce platform, saw significant site performance and business metric improvements including a 27% decrease in web page loading times and a 10% conversion rate increase.
YOTTAA has enabled carters.com to achieve higher levels of site performance which is leading to growth in engagement and conversion.
Results
The split traffic trial proved to be worthwhile for Carter’s site as they saw a significant decrease in page load time and increases in conversion rates. The Carter’s team realized the link between site speed and online success. These performance enhancements also rendered an enhanced user experience for Carter’s customers and YOTTAA continues to be a paramount to Carter’s website speed and success.
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