
The ROI of Website Performance: A Resources Guide
Today, you can have all the SEO, inbound marketing, and dynamic web design necessary to turn your website into an ROI powerhouse – but it all means relatively little without website performance optimization. For many businesses, speed = money, and having a poorly optimized website will always lead to lower conversion rates and unhappy customers.
So when it comes to website success, we are ready to crown ROI as #1 in terms of performance metrics. Because if your website doesn’t load in under 3 seconds, your potential ROI has already declined substantially.
We’ve compiled a list of some of the best resources on website performance ROI available. Have we missed anything? Let us know in the comments section – we will be updating the list as new insights are published!
Articles & eBooks
- How to Prove the ROI of WPO – Yottaa
- 5 Key Aspects to Creating a Great Website to Increase ROI – Hemley Marketing
- Why Marketers Must Care About Site Speed – Search Engine Watch
- eCommerce Performance – Website Speed Impacts Your Bottom Line – EdgeCast
- Proof that speeding up websites improves online business – Watching Websites
- Automated front-end performance: How do you calculate developer ROI? – Web Performance Today
- How Your Website Loses 7% of Potential Conversions – ClickZ
- Increase Website ROI by Delivering a Flawless Web Experience to Every User – Cyscape
- A Beginner’s Guide to Web Performance – Yottaa
- The Effect of Page Load Speed on Conversion Rate Optimization – Wordstream
- Why Site Speed Optimisation Should Be Part of Your SEO Strategy – SEOMoz
- Why don?t companies track ROI of testing and optimization programs? – Marketing Sherpa
- Using WPO technologies to derive positive ROI – Internap
- eCommerce and Website Performance: A Look Into the Industry – Yottaa
- The Simple ROI of Website Performance – Rigor
- Free Report: State of the Union for eCommerce Page Speed & Website Performance [Spring 2013] – Radware
- ROI and Performance Framework – Red Ant
Infographics
- ROI of Web Performance – Rigor
- How Loading Time Affects Your Bottom Line – Kissmetrics
- The Cost of Poor Website Performance – SmartBear
- WTH is Up With Your WPO? – Internap
Tools
- Website ROI Maximizer Tool – SysIQ
- Website Optimization ROI Calculator – ClickZ
- WebsiteTest.com – Yottaa
- PageSpeed – Google
- Strangeloop Speed: Revenue Calculator – Strangeloop
- WebPageTest.org – Google