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Serena & Lily Taps Yottaa To Optimize Site Performance And User Engagement

 Growing retailer improves eCommerce performance during peak season

Boston – March 13, 2014 – Yottaa, Inc., the leader in mobile and web performance, today announced that Serena & Lily, a growing home decor retailer, selected Yottaa Engagement Cloud to optimize its eCommerce user experience during the 2013 holiday shopping season.

“We’re a high-growth business with a sophisticated customer base. It’s vital that we have optimized speed and performance online,” explains Kate Reeder, Senior Director of eCommerce and Digital Marketing for Serena & Lily. “Yottaa helped us improve the site’s performance quickly and efficiently.”

Serena & Lily’s products are characterized by vibrant colors, proprietary patterns and elegant details, which are displayed through hundreds of high-resolution images. This content strategy produced a heavy payload and high number of requests per page. Yottaa’s service was able to drastically reduce the number of requests per page and prioritize the rendering of the most important content, improving user engagement.

Since then, the site shows improvement across key metrics including Time to Start Render, Time to Interact, Bounce Rate and more.

“It’s amazing what a business can achieve when its website is properly optimized to deliver exceptional user engagement,” said Coach Wei, CEO of Yottaa. “With Yottaa enabled, Serena & Lily has already achieved tremendous results and is now empowered to create compelling content and an engaging experience that turns visitors into customers. We’re excited to play a part in Serena & Lily’s continued growth.”

Powered by Yottaa’s proprietary Context Intelligence Platform, Yottaa Engagement Cloud has been shown to improve user engagement and business performance across 10 key engagement metrics including Time to Start Render, Time to Interact, Bounce Rate, Conversion and Revenue.

To learn how your business can benefit from Yottaa Engagement Cloud, visit

About Yottaa

Yottaa, the leader in mobile and web performance, helps businesses optimize every user engagement across devices, browsers and last mile networks. With Yottaa Engagement Cloud, our customers enjoy site-wide performance gains, better visitor experience and higher conversions; protection from service outages, malicious bots and hackers; and breakthrough productivity in web development and operations. For more, please visit


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