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Dune London Makes Web Pages 35% Faster And Increases Online Conversion Rates Over 4% With Yottaa

Leading Fashion Footwear Retailer Goes Live with Yottaa Rapid CTRL

Waltham, MA—October 11, 2018—Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, today announced that Dune London, a leading fashion footwear retailer, has selected Yottaa Rapid CTRL to improve site speed and conversion rates on Since starting with Yottaa, Dune London’s page load times have reduced by up to two seconds on average and online conversions have increased by over 4%.

Based in London, Dune London is one of the most influential global players in fashion footwear and accessories. The company has 40 UK standalone stores, 175 concessions in major global department stores such as Topshop, John Lewis, and Selfridges, and 64 franchised stores and concessions in 10 countries around the world. Online, customers can shop the latest and most extensive collections and trends at across desktop, mobile, and tablet devices.

In order to better manage and control the many third party eCommerce technologies on its site that provide shoppers with the best possible online experiences, Dune London recently evaluated multiple web optimisation solutions to improve site performance. During its live evaluation of Yottaa Rapid CTRL, Dune London saw page load times reduced by between 2-3 seconds (30-45%) and the number of online shoppers experiencing page load times over seven seconds reduced by almost 90%. Most importantly, Dune London saw an increase in conversion rates between 4-5%. Yottaa seamlessly integrated with and enhanced Dune London’s eCommerce platform, Paraspar, and Akamai, its Content Delivery Network.

“We have a deep commitment to providing outstanding service to our customers,” said Sarah Woodbridge, Head of Digital Product, Dune London. “With an understanding that fast web performance results in more engaging shopper experiences, we recently evaluated a number of web optimisation solutions. Yottaa was consistently far faster and provided a much more consistent experience than the other solutions we tested. The performance and conversion improvements we have experienced with Yottaa will be critical as we approach the upcoming peak season.”

Combining web acceleration, third party control, actionable analytics, and simple deployment, Yottaa Rapid CTRL enables retailers, publishers, and other online enterprises to speed up, optimise, and sequence their sites in a matter of hours. The end result is reduced third party violations, thousands of hours of time saved, an exceptionally fast website, and increased conversions.

“Dune London has built a solid reputation as one of Europe’s leading retailers by offering its customers an exceptional array of fashion footwear styles. The company is also known for providing industry-leading shopper experiences both in-store and online,” said Rich Stendardo, CEO of Yottaa. “Through Yottaa’s new class of web optimisation technology, Dune London has been able to give its shoppers more engaging online experiences through faster loading pages and this has resulted in significant conversion increases. We look forward to working with Dune London to further optimise and grow”

About Yottaa

Yottaa is the leading Cloud platform for accelerating eCommerce. Purpose-built to solve the website performance challenges retailers face today, Yottaa enables retailers to deliver content instantly across all devices, pages, and browsers, through advanced acceleration and 3rd party application sequencing. Leading retailers, such as Hallmark, Jockey, Kingfisher,, and Samsonite. have deployed Yottaa in a matter of days to realise billions in incremental revenue. To learn more about how Yottaa can accelerate your eCommerce site and increase online conversions, please visit or follow @yottaa on Twitter.


Media Contact:
Tedd Rodman
+1 617-239-9024



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