Distinctive Apparel Witnesses Significant Decrease In Page Load Times
Yottaa’s web optimization services help the apparel retailer improve online customer experience
Boston, Mass. September 12, 2014 – Distinctive Apparel has chosen cloud-based engagement optimization software provider Yottaa after seeing a significant increase in page load performance and end user engagement.
The parent company of apparel retailers Chadwicks of Boston, metrostyle and Territory Ahead has seen snap-of-the-finger speeds on its six retail web and mobile sites, with page load times accelerated to between 6 and 9 seconds since implementing Yottaa’s platform.
“We’re confident Yottaa can deliver continued results for us because they understand the unique needs of our sites and its customers,” said Aldus Chapin, CEO of Distinctive Apparel. “Customers demand a quality experience when they shop on our sites no matter what device, location and connection speed. Yottaa has dramatically improved the end user experience across every device, which has opened up new possibilities for us to focus on how to further engage online and mobile users to maximize the business impact of our brands.”
Before implementing Yottaa, the load times for Distinctive Apparel’s image-heavy retail sites were often outside of the acceptable levels required to maintain customer engagement. Yottaa’s patented solutions including experience acceleration, application sequencing, security monitoring and integrated business and IT analytics immediately improved the customer experience.
“Our goal is to engage our customer at every step during a purchase,” added Chapin. “This becomes more difficult because a positive online user experience increasingly demands rich content. With Yottaa, we are able to create a visually appealing site without sacrificing performance. Both our marketing and IT teams are better equipped to create a remarkable web experience for our customers.”
Yottaa’s App Optimization Platform is a SaaS solution that manages, optimizes and secures end user experiences to improve performance and increase engagement across mobile and web channels. With 15 patents, Yottaa’s proprietary ContextIntelligenceTM architecture senses a user’s location, browser, device, Internet connectivity and in-page interaction to sequence application content delivery and rendering.
“A retailer will suffer if they cannot provide a quality online experience,” said Yottaa co-founder Coach Wei. “Retail brands rely on Yottaa to promote engagement and increase sales by offering an optimized user experience that does not forfeit rich content or safety.”
Yottaa is a leading provider of cloud-based automation platform that enables businesses to optimize end user experience in real time to drive business impact for their online and mobile presence. Yottaa’s unique/patent pending purpose-built ContextIntelligence architecture allows businesses to manage, optimize and secure end user experience in real time without requiring any infrastructure or application changes. With on-boarding times as low as 10 days, using the Yottaa service, customers have seen dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73%, and Conversion Rate by 20%.