Yottaa's Site Optimization & Web Performance Blog

Audi Proves It’s All About Speed

Oct 24, 2014 10:55:21 AM

Posted by Brendan MacArthur

screen_shot_2014-10-20_at_5.51.00_pm
*Image Source: Audi YouTube

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Topics: Content Delivery Network, site performance and optimization

Webinar Recording: How to Optimize Your Entire Mobile Experience

Oct 23, 2014 3:29:00 PM

Posted by Alex Pinto

According to a Google report90% of mobile users use multiple screens sequentially to accomplish a task over time.   

How to Optimize Your Entire Mobile Experience

To accomodate these multi-device users, businesses must think beyond "desktop vs. mobile" and optimize digital experience holistically.  

In this webinar (presented on 10/9/14) Yottaa's Ari Weil joined Ryan Coates, creative lead at IMPACT branding & design, to discuss ways to improve your marketing performance in an increasingly mobile marketplace. 

In this recording, you'll learn:

  • How mobile responsiveness impacts conversion rates
  • Components of a mobile responsive site
  • How Yottaa approaches mobile optimization
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Topics: Mobile, Application Optimization

A 4-Step IT Strategy to Optimize Complex Websites

Oct 21, 2014 1:07:00 PM

Posted by Brendan MacArthur

Working Hard-1Website speed. Everyone is talking about it and for good reason - speed matters on web applications. Here’s why you should be paying attention to page load time (if you’re not already).

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Reasons Your Content Delivery Network Is Failing You...Or Is It?

Oct 20, 2014 10:00:00 AM

Posted by Jonathan Summey

Content Delivery Network Is Failing How can you tell if your content delivery network is delivering ROI?  All you have to do is look at your end-user experience.

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Topics: Content Delivery Network, Web Performance Optimization, CDN

Sunsetting SHA-1: How Yottaa is Helping Maintain Web Security

Oct 17, 2014 2:13:00 PM

Posted by Ari Weil

Google is hustling the Internet toward better online security practices, in this case by proactively sunsetting support for the SHA-1 cryptographic algorithm, and with Chrome 39 in November, warning users that sites with certificates that expire past January 1, 2017 are not fully trustworthy.  To ensure the best end user experience for our clients' customers Yottaa is proactively addressing certificates with an expiry date past 1/1/17 and working with customers to migrate them to SHA-2 certificates.

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Topics: Web Security, SSL 3.0, Google, encryption, SHA-1, SHA1

Maintaining Your Web Security: Yottaa's Response to POODLE

Oct 17, 2014 9:30:00 AM

Posted by Ari Weil

It seems the frequency of website security exploits across the Internet has exploded in recent months. The most recent exploit is known as Padding Oracle On Downgraded Legacy Encryption, or P.O.O.D.L.E.


Maintaining Your Web Security: Yottaa's Response to POODLE


Cute name aside (it doesn't sound nearlyas sinister as Heartbleed or Bashpocalypse, does it?), this is a serious vulnerability in the design of SSL version 3.0 that allows the plain text of secure connections to be calculated by a network attacker.


For extensive background information, see this excellent blog post from Symantec. Yottaa has performed a comprehensive assessment of our global infrastructure and implemented a remediation plan to eliminate the exploit.


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Topics: Web Security, heartbleed, SSL 3.0, POODLE, Paddling Oracle On Downgraded Legacy Encription, SSL, bashpocalypse, encryption

Key Metrics to Look For When Analyzing Online App Load Time

Oct 16, 2014 7:15:00 AM

Posted by Jonathan Summey

Are you interested in analyzing online app load time? Here is a look at some of the key metrics you should be examining to see how quickly users can interact with your online applications.

Key Metrics to Look For When Analyzing Online App Load Time

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Topics: Website Testing, Content Delivery Network, Web Performance Optimization, online performance, online application

3 Essential Traits of Retailers with Great End-User Experience

Oct 15, 2014 6:31:00 PM

Posted by Alex Pinto

All online retailers strive to provide a great experience for both online and mobile users. Not all do.  In fact, within the Internet Retailer 500, a list of the largest U.S. online retailers in terms of annual revenue, the average desktop page load time on a cable or Fios connection is a whopping 8.6 seconds.  That’s leagues away from the general web benchmark of 2.0 seconds, a page load time that begets great user experiences.

While some of these 500 retailers are successful in spite of poor performing applications, others are role models for any online business that is seeking to get ahead by providing a great end user experience.  In order to find out what makes these top apps tick, we compared the top quintile of the 500 (in terms of page load time) with the rest of the bunch, across a broad series of metrics.

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Topics: ecommerce, site performance and optimization, retail, e-retail, conversion, ecommerce conversion, conversion rate ooptimization

America’s Oldest Hat Maker Furthers Growth with Optimized User Experiences

Oct 15, 2014 4:30:00 PM

Posted by Brendan MacArthur

Bollman Hats CompanyBollman Hats Company is America’s oldest hat maker. Started in 1868, Bollman grew from a single factory in Adamstown, Pennsylvania to a global leader in the headwear industry.

Today, Bollman represents a dozen global hat retail brands, and the management of the company's growing eCommerce footprint has presented a unique challenge: how to deliver exceptional user experience to each and every online shopper across Bollman’s many online applications?

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Topics: user engagement, E-Commerce, Engagement, ecommerce conversion, End User Experience

Guide to Perfecting Your End User Experience to Drive Engagement

Oct 14, 2014 12:00:00 PM

Posted by Alex Pinto

End User Experience to Drive EngagementWhen users land on your online application, they follow one of only two initial paths: they begin to engage, or they immediately bounce. The users that bounce are frequently turned off by apps that take too long to load or landing on pages where they don't quickly connect with the message. Some users who start on the other path become distracted along their journey and, though they were initially engaged, they lose interest. Companies need to focus on optimizing end user experience to both reduce the number of visitors who bounce, and drive engaged users further through the funnel.

 

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Topics: Engagement, End User Experience

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