Yottaa's Site Optimization & Web Performance Blog

There's a new way to deliver digital experiences

Sep 16, 2014 2:34:54 PM

Posted by Alex Pinto

Facebook, Wal-mart, and Amazon get it. Does your delivery solution?


Doing business online in 2014 is daunting.  For the first time since its invention, people now spend more time accessing the Internet through devices that are not PCs. 

Read More

Topics: Content Delivery Network, site performance and optimization, user experience

Don’t Let Responsive Web Design Cut Into Customer Satisfaction

Sep 16, 2014 8:00:00 AM

Posted by Ari Weil

blog-responsive-web-design

Read More

Topics: ecommerce, web performance, user engagement, mobile shopping,, rwd, mutli-channel, UX, m-commerce, user experience, omni-channel, responsive web design, mcommerce, responsive, omnichannel, amazon, mobile site

Don't Let Social Media Kill Your Site: 4 Tips to Increase Site Speed and Conversions

Sep 15, 2014 6:30:00 AM

Posted by Ari Weil

When sites like Facebook and Twitter go down or see a spike in user activity, brand websites need to be ready. Here are four ways marketers can be prepared for it.

Read More

Topics: Web Performance Optimization, ecommerce, web performance, Conversion Optimization, site performance and optimization, mobile performance optimization, social media, conversion, twitter, ecommerce conversion, facebook, site response time, social media widgets, third-party widgets

Mobile Right Now: What A Real Customer's Mobile Experience Looks Like [VIDEO]

Sep 11, 2014 4:19:00 PM

Posted by Alex Pinto


It's been a wild few years for the mobile web. In a shockingly short span, the concept of "mobile experience optimization" has gone from being the domain of cutting edge firms to being something everyone, from lumbering multinational corporations to mom-and-pop shops, are losing their shirts over.

Read More

Topics: Mobile, Performance Monitoring, site performance and optimization, user experience

3 Optimization Tips for Mobile eCommerce Sites

Sep 9, 2014 8:30:00 AM

Posted by Ari Weil

Redirect process slows page load and turns away customers

Read More

Topics: ecommerce, Mobile, mobile shopping,, rwd, mobile commerce, responsive web design, mcommerce, responsive, mobile site

Facebook's Summer of Downtime Continues: Why Marketers Should Worry

Sep 5, 2014 12:21:00 PM

Posted by Jonathan Summey

facebook-down-reason-tweet2

On September 3, Facebook users reported the social network went down on web and mobile in the U.S. as well as the United Kingdom, Germany, Thailand, Portugal, and other parts of the world at around 12:40pm PST. Facebook has had an uncharacteristically problematic summer with major outages in MayJune, and August.

Read More

Topics: ecommerce, Mobile, Marketing, webperf, user experience, social media, twitter, ecommerce conversion, facebook, social media widgets, website performance

Why Responsive Design Must Factor In User Experience

Sep 5, 2014 8:00:00 AM

Posted by Ari Weil

blog-responsive-designResponsive design is often touted as a magic bullet for seamlessly translating the retail experience across desktop, tablet, and smartphones. With responsive design, companies need only build one site for every consumer device. But, unfortunately, responsive design isn’t necessarily a quick fix for retailers that want to go multichannel.


Read More

Topics: Web Performance Optimization, ecommerce, web performance, Mobile, user engagement, E-Commerce, mobile shopping,, rwd, mutli-channel, retail, UX, mobile performance optimization, mobile commerce, webperf, user experience, e-retail, omni-channel, responsive web design, responsive, omnichannel

Stretch Your eCommerce Marketing Dollars By Optimizing User Engagement

Sep 3, 2014 2:04:29 PM

Posted by Coach Wei

blog-stock-stretch-dollarNo question about it, eCommerce is on the rise. So it’s no surprise that retailers have allocated more money to eCommerce marketing in 2014. But with bigger budgets comes more pressure on marketers to perform. And so the question is: “How do I improve our online business results?”



My recommendation: Focus on user engagement.

Read More

Topics: ecommerce, E-Commerce, Conversion Optimization, Engagement, Marketing, E-commerce conversion,, site performance and optimization

Latest from Yottaa: Free webinar recording, responsive design tips, and more

Aug 23, 2014 12:47:00 PM

Posted by Jonathan Summey

Yottaa recently presented a webinar alongside Forrester Research Principal Analyst Peter Sheldon and Aldus Chapin, CEO of Distinctive Apparel.  They discussed conversion rate tips and things to avoid alongside our own Ari Weil, VP of Product. 

2014-08-15_1057
sample content from the webinar
Read More

Topics: startups, Cloud / Infrastructure / Networks, Yottaa News, site performance and optimization

Are Your Google Analytics Site Speed Metrics Accurate?

Aug 15, 2014 1:39:00 PM

Posted by Alex Pinto

Google Analytics Site Speed is a free real user monitoring (RUM) tool that exists in your GA dashboard under the "Behavior" menu.  RUM measures site speed and captures other session information via a snippet of code included in a web page.  

Read More

Posts By Topic

Subscribe to Email Updates

 

Posts by Tag

see all