Yottaa's Site Optimization & Web Performance Blog

Only 22 Percent of Top Mobile Sites are Ready for the Amazon Fire Phone

Jul 21, 2014 6:15:00 PM

Posted by Alex Pinto

The first of Amazon's Fire phones will ship later this week.  It's yet to be seen if the phone will be the disruptive technology success Amazon hopes for or a commercial flop, but we do know that many online retailers are not prepared for it.  Yottaa recently sampled 150 top mobile retail websites ("m.dot" sites) and only 1 in 5 were able to handle the new phone properly. The rest of the sites (78 percent) will present Fire phone users the unoptimized "desktop" version of the site -- a surefire poor experience on a phone. 

amazon-phone

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Topics: site performance and optimization

Holistic Conversion Optimization

Jul 10, 2014 2:49:00 PM

Posted by Alex Pinto

And the equation that will get you there

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Topics: Web Performance Optimization, site performance and optimization, Analytics

Webinar Recording: Monetizing Mobile

Jun 27, 2014 4:11:00 PM

Posted by Alex Pinto

marlin-yottaaThis week Yottaa welcomed Adrian Mendoza, co-founder of Marlin Mobile, to present a webinar called "Monetizing Mobile: How to Optimize Mobile Engagement and Conversions".  Adrian and Ari Weil, VP of Products at Yottaa, discuss the current state of mobile, the challenges site owners face in presenting an engaging experience, and tactics to overcome those challenges.  A video recording of the webinar is available below.  


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Topics: Yottaa Events, site performance and optimization

Video: mitx panel on Performance and Responsive Design

May 20, 2014 11:17:13 AM

Posted by Alex Pinto

Last month Yottaa's VP of Products, Ari Weil, spoke on a panel at the MITX Mobile Summit in Boston. He joined Kit Sirota from Bluetrain.io, Brian Kalma from GetGlorious, and panel host George White from Cantina to discuss the intersection of performance and responsive design.  

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Topics: Web Performance Optimization, Mobile, company news

order is everything: 5 steps to an engaging mobile experience

May 16, 2014 10:24:00 AM

Posted by Ari Weil

As marketers scramble to increase mobile engagement this year (as 80% of them have said they would) web performance is permeating the conversation. Despite the breakneck speed at which new device technologies are being developed, the convergence of web performance, mobile, and desktop is in its infancy. Business awareness is stirring, and some developer tools have become available - but we have a long way to go.  Users are still putting up with slow and inconsistent rendering on their mobile devices, because there is no alternative; the sites that crack the code will quickly shoot to the top in both business success and thought leadership on this tough techonology challenge. 

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A slide showing load order of a page from The Guardian presentation referenced below


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Topics: Web Performance Optimization, Mobile, site performance and optimization

The Hidden Costs of Boosting Engagement

May 5, 2014 3:00:00 PM

Posted by Alex Pinto

Online "Engagement" is a hot buzzword that's deployed by a number of web services industries to describe their value proposition.  (Full disclosure: Yottaa is as guilty of this as anyone).  Like most buzzwords, its popularity is due to the fact that it's a pithy and accurate description of what the target audience, website owners and online marketers, want to achieve.  Engagement connotes attention, enjoyment, and -- most importantly -- interaction.  No matter what your business does, if you have a website, you want visitors to engage with it.  

 

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Image from Flickr

Let's assume that all services that promise to increase engagement are effective in doing so.  With so many services doing different things to promote engagement, it would seem like the more the better -- why not do everything you can to improve engagement?  But in the increasingly complex environment that is the Internet, adding services and products to a site always has consequences, intended or otherwise.  In this post we'll cover some of the pros and cons of common engagement-inducing services like social media widgets, online advertising, gamification, and A/B testing.  We also cover some hidden costs related to performance that may actually lead to neutral or reduced engagement.  

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Topics: E-Commerce, Conversion Optimization, Engagement, site performance and optimization

Open-heart Surgery: Challenges in Mitigating Heartbleed

Apr 18, 2014 3:06:00 PM

Posted by Ari Weil

The Internet has been buzzing about the Heartbleed bug, with pundits feverishly spreading information (plus a healthy amount of fear) about the danger it poses to personal data and privacy.  Meanwhile service providers have been working around the clock to neutralize their customers' exposure.  Having just experienced a Heartbleed-related issue ourselves, we wanted to share our experience and illustrate how challenging mitigating the exposure to the Heartbleed bug can be.  

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Topics: company news, heartbleed

Infographic: How Engaged Are Your Users?

Apr 10, 2014 4:00:00 PM

Posted by Alex Pinto

Engagement means many things to many people.  Quantifying engagement online is up to you, your team, and the way your website operates. (Teams might use time on site, pages per visit, conversions, or something else entirely.)  But whatever metrics you use to define success online, there are some truths we hold self-evident in online marketing -- for instance, if your website is down, nobody is being engaged.  This list is based on those fundamental truths.  Use this checklist to find out where your site stands among techniques and stats that are guaranteed to improve engagement, regarless what metrics you use. 

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Topics: site performance and optimization

Five Reasons Single Page Designs Build Trust

Mar 31, 2014 5:33:00 PM

Posted by Alex Pinto

This is a guest post from EYEMAGINE. EYEMAGINE is an eCommerce innovator. We build scalable, durable, and beautifully designed eCommerce experiences. Some of the worlds largest brands trust us to raise eCommerce sales, drive eCommerce conversions, and enhance eCommerce user experience. 

 

You may have noticed that many companies today are taking advantage of the design trend referred to as "single page design". If the name doesn’t give it away, a single page site loads and contains all of the site’s content on one page.  Single page designs are built for ease of user experience and are often used as informational content sites, microsites, or as a unique page of a larger site. The “infinite scrolling” design technique is commonly employed in these single page designs. (For an award-winning example of a single page site done right, check out www.kitkat.com/android/.)

 

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Topics: Conversion Optimization, Marketing, site performance and optimization

3 Ways to Ensure Your Mobile Site Meets User Expectations

Mar 25, 2014 12:42:00 PM

Posted by Alex Pinto

carphoneweb

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Topics: site performance and optimization

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