Yottaa's Site Optimization & Web Performance Blog

Pure Romance Optimizes for the Mobile End User

Sep 30, 2014 3:49:27 PM

Posted by Jonathan Summey

Using Yottaa software, Pure Romance, the world's largest in-home party company specializing in relationship-enhancing products, has seen a 44 percent decrease in page load time on its mobile site. (Read the full case study) Sounds great, but why does improved load time really matter for a company like Pure Romance?

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Topics: ecommerce, Mobile, user engagement, mobile performance optimization, mobile commerce, user experience, conversion, customer experience

Hey Shop.org 2014 Attendees - Is Your User Experience Best In Show?

Sep 30, 2014 11:41:00 AM

Posted by Alex Pinto

The Yottaa team is on the road again! Seattle this week welcomes the online retail world for Shop.org Summit 2014. 

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Topics: web performance, Yottaa Events, site performance and optimization

Update on CVE-2014-6271 a.k.a "bashpocalypse"

Sep 27, 2014 8:36:00 AM

Posted by Ari Weil

Red Hat disclosed a security vulnerability in Bash (CVE-2014-6271technical writeup on the Red Hat Security blog) on September 24th. There have since been additional updates on September 26th and 27th including CVE-2014-6277, CVE-2014-6278, CVE-2014-7169, CVE-2014-7186 and CVE-2014-7187 (see more technical details on https://cve.mitre.org/ or read additional background info via Wikipedia).  Yottaa immediately performed a full infrastructure code review and analysis and determined that no customer applications or traffic were at risk. 

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Customer-First: Business Technology Strategy is an Enterprise Imperative

Sep 26, 2014 9:00:00 AM

Posted by Ari Weil

I recently attended a Forrester Research event called "Avoiding the Top Three Customer Experience Risks" (you can view their webinar here).  As a Product Owner and Marketer, this talk was perfectly positioned for me and for Yottaa's target market: Enterprise Line of Business and IT leaders.

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Topics: Web Performance Optimization, ecommerce, Mobile, user engagement, retail, user experience, e-retail, customer experience

Retailers: Your End-User Experience Is Lacking, Here's How to Fix It.

Sep 25, 2014 3:24:00 PM

Posted by Brendan MacArthur

Next week, Yottaa is heading out to Seattle for the 2014 Shop.Org Summit. There we will be joined by hundreds of the world’s most successful retailers and that got us thinking. How well is the eCommerce industry adapting to an ever-changing online landscape?

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Topics: Website Test, E-Commerce, Conversion Optimization, company news, mobile performance optimization, mobile commerce, application performance

Inbound14 Wrap Up: Mobile Strategy < User Experience Strategy

Sep 19, 2014 3:40:00 PM

Posted by Brendan MacArthur

 

The Yottaa team is getting back to normal as Inbound 2014 has come to a close. Thanks a lot to Hubspot, all the speakers, and most of all the attendees who came in from out of town.

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Topics: site performance and optimization

Reporting from Inbound: Native vs. Web Apps

Sep 18, 2014 11:29:00 AM

Posted by Brendan MacArthur

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Topics: site performance and optimization

Don’t Let Responsive Web Design Cut Into Customer Satisfaction

Sep 17, 2014 8:00:00 AM

Posted by Ari Weil

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Topics: ecommerce, web performance, user engagement, mobile shopping,, rwd, mutli-channel, UX, m-commerce, user experience, omni-channel, responsive web design, mcommerce, responsive, omnichannel, amazon, mobile site

Reporting from Inbound: Optimizing for the Mobile Commerce Revolution

Sep 16, 2014 9:08:00 PM

Posted by Brendan MacArthur

This week members of the Yottaa team are at HubSpot’s INBOUND 2014 conference in our hometown of Boston. Today was the first day, so here's the first of our session recap blogs.

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Topics: site performance and optimization

Going Beyond CDN: There's a New Way to Deliver Digital Experiences

Sep 16, 2014 2:34:00 PM

Posted by Alex Pinto

Facebook, Wal-mart, and Amazon get it. Does your delivery solution?


Doing business online in 2014 is daunting.  For the first time since its invention, people now spend more time accessing the Internet through devices that are not PCs. 

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Topics: Content Delivery Network, site performance and optimization, user experience

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