As we take stock from Black Friday and look to Cyber Monday, it’s worth noting that shoe shopping is visually very similar to buying a car. Most footwear websites let you look at the goods from every imaginable angle before you take a test drive.
According to Time Magazine, the average man owns about 12 pairs of shoes. A new study by the Diamond insurance company claims that the average woman owns 19 pairs of shoes but really only wears 7. And if you’re pop star Celine Dion, you own 3,000 pairs!
Next time you’re in a crowded place, spend some time staring at people’s feet. Sneakers are a dynamic way to express our personalities. We thought it would be fun to track down some of the funkiest styles and compare the customer experience on seven popular eCommerce sites.
Using our recently released Benchmark Tool, we analyzed the past 30 days of page views for the colorful assortment of shoes pictured above. Your company can use this tool by setting up a free Yottaa account, giving you an ongoing status report on the performance of your eCommerce site compared to your competition.