Yottaa's Site Optimization & Web Performance Blog

The 3 Big Business Technology Strategy Themes in Gartner's 10 Tech Trends

Oct 29, 2014 12:25:18 PM

Posted by Ari Weil

Business Technology StrategyGartner recently reported on their top 10 strategic technology trends for 2015.  In aggregate, I noticed that 3 larger themes emerge that define the focus areas underpinning business technology strategy in today’s rapidly evolving online marketplace.

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Topics: Mobile, Networking And Security

Online Application Performance: Audi Proves It’s All About Speed

Oct 24, 2014 10:55:00 AM

Posted by Brendan MacArthur

German automotive giant Audi made waves this week with an impressive demonstration - the company debuted a driverless car. This is, of course, not the world’s first autonomous vehicle, but this week’s demonstration was different because the Audi was fast - really, really fast!


Online Application Performance: Audi Proves It's All About Speed - Yottaa Blog
*Image Source: Audi YouTube

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Topics: Content Delivery Network, site performance and optimization, website performance, CDN, online performance, online application

Webinar Recording: How to Optimize Your Entire Mobile Experience

Oct 23, 2014 3:29:00 PM

Posted by Alex Pinto

According to a Google report90% of mobile users use multiple screens sequentially to accomplish a task over time.   

How to Optimize Your Entire Mobile Experience

To accomodate these multi-device users, businesses must think beyond "desktop vs. mobile" and optimize digital experience holistically.  

In this webinar (presented on 10/9/14) Yottaa's Ari Weil joined Ryan Coates, creative lead at IMPACT branding & design, to discuss ways to improve your marketing performance in an increasingly mobile marketplace. 

In this recording, you'll learn:

  • How mobile responsiveness impacts conversion rates
  • Components of a mobile responsive site
  • How Yottaa approaches mobile optimization
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Topics: Mobile

NetSphere Strategies and Yottaa Unite To Create Ecommerce Success For Retailers

Oct 23, 2014 10:00:00 AM

Posted by Jonathan Summey

Partnership Signals Recognition of End-User Optimization as a Driver of eCommerce Success 

Boston, MA – October 23, 2014

NetSphere Strategies, a leading eCommerce development company, has partnered with cloud-based application optimization provider Yottaa to deliver optimized eCommerce solutions to online businesses.
 

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Topics: company news

A 4-Step IT Strategy to Optimize Complex Websites

Oct 21, 2014 1:07:00 PM

Posted by Brendan MacArthur

Working Hard-1Website speed. Everyone is talking about it and for good reason - speed matters on web applications. Here’s why you should be paying attention to page load time (if you’re not already).

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Topics: Networking And Security

Reasons Your Content Delivery Network Is Failing You...Or Is It?

Oct 20, 2014 10:00:00 AM

Posted by Jonathan Summey

Content Delivery Network Is Failing How can you tell if your content delivery network is delivering ROI?  All you have to do is look at your end-user experience.

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Topics: Networking And Security

Sunsetting SHA-1: How Yottaa is Helping Maintain Web Security

Oct 17, 2014 2:13:00 PM

Posted by Ari Weil

Google is hustling the Internet toward better online security practices, in this case by proactively sunsetting support for the SHA-1 cryptographic algorithm, and with Chrome 39 in November, warning users that sites with certificates that expire past January 1, 2017 are not fully trustworthy.  To ensure the best end user experience for our clients' customers Yottaa is proactively addressing certificates with an expiry date past 1/1/17 and working with customers to migrate them to SHA-2 certificates.

blog-sha-security

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Topics: company news

Maintaining Your Web Security: Yottaa's Response to POODLE

Oct 17, 2014 9:30:00 AM

Posted by Ari Weil

It seems the frequency of website security exploits across the Internet has exploded in recent months. The most recent exploit is known as Padding Oracle On Downgraded Legacy Encryption, or P.O.O.D.L.E.


Maintaining Your Web Security: Yottaa's Response to POODLE


Cute name aside (it doesn't sound nearlyas sinister as Heartbleed or Bashpocalypse, does it?), this is a serious vulnerability in the design of SSL version 3.0 that allows the plain text of secure connections to be calculated by a network attacker.


For extensive background information, see this excellent blog post from Symantec. Yottaa has performed a comprehensive assessment of our global infrastructure and implemented a remediation plan to eliminate the exploit.


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Topics: company news

Key Metrics to Look For When Analyzing Online App Load Time

Oct 16, 2014 7:15:00 AM

Posted by Alex Pinto

Are you interested in analyzing online app load time? Here is a look at some of the key metrics you should be examining to see how quickly users can interact with your online applications.

Key Metrics to Look For When Analyzing Online App Load Time

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Topics: Application Optimization

3 Essential Traits of Retailers with Great End-User Experience

Oct 15, 2014 6:31:00 PM

Posted by Alex Pinto

All online retailers strive to provide a great experience for both online and mobile users. Not all do.  In fact, within the Internet Retailer 500, a list of the largest U.S. online retailers in terms of annual revenue, the average desktop page load time on a cable or Fios connection is a whopping 8.6 seconds.  That’s leagues away from the general web benchmark of 2.0 seconds, a page load time that begets great user experiences.

While some of these 500 retailers are successful in spite of poor performing applications, others are role models for any online business that is seeking to get ahead by providing a great end user experience.  In order to find out what makes these top apps tick, we compared the top quintile of the 500 (in terms of page load time) with the rest of the bunch, across a broad series of metrics.

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Topics: Application Optimization

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