Sep 11, 2014 8:00:00 AM
Topics: Web Performance Optimization, ecommerce, web performance, Conversion Optimization, site performance and optimization, mobile performance optimization, social media, conversion, twitter, ecommerce conversion, facebook, site response time, social media widgets, third-party widgets
Sep 10, 2014 4:19:00 PM
It's been a wild few years for the mobile web. In a shockingly short span, the concept of "mobile experience optimization" has gone from being the domain of cutting edge firms to being something everyone, from lumbering multinational corporations to mom-and-pop shops, are losing their shirts over.
Sep 9, 2014 8:30:00 AM
Redirect process slows page load and turns away customers
Sep 5, 2014 12:21:00 PM
On September 3, Facebook users reported the social network went down on web and mobile in the U.S. as well as the United Kingdom, Germany, Thailand, Portugal, and other parts of the world at around 12:40pm PST. Facebook has had an uncharacteristically problematic summer with major outages in May, June, and August.
Sep 5, 2014 8:00:00 AM
Responsive design is often touted as a magic bullet for seamlessly translating the retail experience across desktop, tablet, and smartphones. With responsive design, companies need only build one site for every consumer device. But, unfortunately, responsive design isn’t necessarily a quick fix for retailers that want to go multichannel.
Topics: Web Performance Optimization, ecommerce, web performance, Mobile, user engagement, E-Commerce, mobile shopping,, rwd, mutli-channel, retail, UX, mobile performance optimization, mobile commerce, webperf, user experience, e-retail, omni-channel, responsive web design, responsive, omnichannel
Sep 3, 2014 2:04:29 PM
No question about it, eCommerce is on the rise. So it’s no surprise that retailers have allocated more money to eCommerce marketing in 2014. But with bigger budgets comes more pressure on marketers to perform. And so the question is: “How do I improve our online business results?”
My recommendation: Focus on user engagement.
Aug 23, 2014 12:47:00 PM
Aug 15, 2014 1:39:00 PM
Jul 28, 2014 12:00:00 PM
Forbes recently published an article that outlines the "Top Technology Trends for 2014 and Beyond", as told by experts at Forrester Research. It's an excellent distillation of the trends we at Yottaa have observed of late. Some highlights:
Jul 25, 2014 1:22:59 PM
Increasing conversions is a complex puzzle. At Yottaa we focus on a few methods that accomplish that feat: improving performance, sequencing content, and applying contextual rendering to name a few. But there are many, many more business decisions involved in conversion. Website design, promotions and pricing, loyalty programs, customer support, and shipping policies all roll into the ultimate customer decision to hit "complete purchase".