And the equation that will get you there
Jul 10, 2014 2:49:00 PM
And the equation that will get you there
Jun 27, 2014 4:11:00 PM
This week Yottaa welcomed Adrian Mendoza, co-founder of Marlin Mobile, to present a webinar called "Monetizing Mobile: How to Optimize Mobile Engagement and Conversions". Adrian and Ari Weil, VP of Products at Yottaa, discuss the current state of mobile, the challenges site owners face in presenting an engaging experience, and tactics to overcome those challenges. A video recording of the webinar is available below.
May 20, 2014 11:17:13 AM
Last month Yottaa's VP of Products, Ari Weil, spoke on a panel at the MITX Mobile Summit in Boston. He joined Kit Sirota from Bluetrain.io, Brian Kalma from GetGlorious, and panel host George White from Cantina to discuss the intersection of performance and responsive design.
May 16, 2014 10:24:00 AM
May 5, 2014 3:00:00 PM
Online "Engagement" is a hot buzzword that's deployed by a number of web services industries to describe their value proposition. (Full disclosure: Yottaa is as guilty of this as anyone). Like most buzzwords, its popularity is due to the fact that it's a pithy and accurate description of what the target audience, website owners and online marketers, want to achieve. Engagement connotes attention, enjoyment, and -- most importantly -- interaction. No matter what your business does, if you have a website, you want visitors to engage with it.
Image from Flickr
Let's assume that all services that promise to increase engagement are effective in doing so. With so many services doing different things to promote engagement, it would seem like the more the better -- why not do everything you can to improve engagement? But in the increasingly complex environment that is the Internet, adding services and products to a site always has consequences, intended or otherwise. In this post we'll cover some of the pros and cons of common engagement-inducing services like social media widgets, online advertising, gamification, and A/B testing. We also cover some hidden costs related to performance that may actually lead to neutral or reduced engagement.
Apr 18, 2014 3:06:00 PM
The Internet has been buzzing about the Heartbleed bug, with pundits feverishly spreading information (plus a healthy amount of fear) about the danger it poses to personal data and privacy. Meanwhile service providers have been working around the clock to neutralize their customers' exposure. Having just experienced a Heartbleed-related issue ourselves, we wanted to share our experience and illustrate how challenging mitigating the exposure to the Heartbleed bug can be.
Apr 10, 2014 4:00:00 PM
Engagement means many things to many people. Quantifying engagement online is up to you, your team, and the way your website operates. (Teams might use time on site, pages per visit, conversions, or something else entirely.) But whatever metrics you use to define success online, there are some truths we hold self-evident in online marketing -- for instance, if your website is down, nobody is being engaged. This list is based on those fundamental truths. Use this checklist to find out where your site stands among techniques and stats that are guaranteed to improve engagement, regarless what metrics you use.
Mar 31, 2014 5:33:00 PM
This is a guest post from EYEMAGINE. EYEMAGINE is an eCommerce innovator. We build scalable, durable, and beautifully designed eCommerce experiences. Some of the worlds largest brands trust us to raise eCommerce sales, drive eCommerce conversions, and enhance eCommerce user experience.
You may have noticed that many companies today are taking advantage of the design trend referred to as "single page design". If the name doesn’t give it away, a single page site loads and contains all of the site’s content on one page. Single page designs are built for ease of user experience and are often used as informational content sites, microsites, or as a unique page of a larger site. The “infinite scrolling” design technique is commonly employed in these single page designs. (For an award-winning example of a single page site done right, check out www.kitkat.com/android/.)
Mar 25, 2014 12:42:00 PM
Mar 19, 2014 3:57:00 PM
Article courtesy of Elli Bishop from BusinessBee.
Authorized resellers provide products from major brands at affordable prices. Those who shop online will often look for brand name products being sold by resellers to find cheaper prices, but smart shoppers will only buy from resellers they can trust.
In order to make their name a trustworthy option for online shoppers, resellers have to raise awareness. This can be accomplished through quality content generation with blogs, social media, online advertisements, and more. Companies like Amazon and Etsy have effectively established their names by marketing through content generation.
Here are seven things we can learn about content generation from successful, recognized resellers who have made a name for themselves.