Yottaa's Site Optimization & Web Performance Blog

Latest from Yottaa: Free webinar recording, responsive design tips, and more

Aug 23, 2014 12:47:00 PM

Posted by Jess Tepper

Yottaa recently presented a webinar alongside Forrester Research Principal Analyst Peter Sheldon and Aldus Chapin, CEO of Distinctive Apparel.  They discussed conversion rate tips and things to avoid alongside our own Ari Weil, VP of Product. 

sample content from the webinar
Read More

Topics: startups, Cloud / Infrastructure / Networks, Yottaa News, site performance and optimization

Are Your Google Analytics Site Speed Metrics Accurate?

Aug 15, 2014 1:39:00 PM

Posted by Alex Pinto

Google Analytics Site Speed is a free real user monitoring (RUM) tool that exists in your GA dashboard under the "Behavior" menu.  RUM measures site speed and captures other session information via a snippet of code included in a web page.  

Read More

Forrester's top tech trends - our take

Jul 28, 2014 12:00:00 PM

Posted by Alex Pinto


Forbes recently published an article that outlines the "Top Technology Trends for 2014 and Beyond", as told by experts at Forrester Research.  It's an excellent distillation of the trends we at Yottaa have observed of late.  Some highlights:

Read More

our next event: Discuss 5 conversion tactics for retailers with Peter sheldon of Forrester Research

Jul 25, 2014 1:22:59 PM

Posted by Alex Pinto

Increasing conversions is a complex puzzle. At Yottaa we focus on a few methods that accomplish that feat: improving performance, sequencing content, and applying contextual rendering to name a few. But there are many, many more business decisions involved in conversion.  Website design, promotions and pricing, loyalty programs, customer support, and shipping policies all roll into the ultimate customer decision to hit "complete purchase".  

Read More

Only 22 Percent of Top Mobile Sites are Ready for the Amazon Fire Phone

Jul 21, 2014 6:15:00 PM

Posted by Alex Pinto

The first of Amazon's Fire phones will ship later this week.  It's yet to be seen if the phone will be the disruptive technology success Amazon hopes for or a commercial flop, but we do know that many online retailers are not prepared for it.  Yottaa recently sampled 150 top mobile retail websites ("m.dot" sites) and only 1 in 5 were able to handle the new phone properly. The rest of the sites (78 percent) will present Fire phone users the unoptimized "desktop" version of the site -- a surefire poor experience on a phone. 


Read More

Topics: site performance and optimization

Holistic Conversion Optimization

Jul 10, 2014 2:49:00 PM

Posted by Alex Pinto

And the equation that will get you there

Read More

Topics: Web Performance Optimization, site performance and optimization, Analytics

Webinar Recording: Monetizing Mobile

Jun 27, 2014 4:11:00 PM

Posted by Alex Pinto

marlin-yottaaThis week Yottaa welcomed Adrian Mendoza, co-founder of Marlin Mobile, to present a webinar called "Monetizing Mobile: How to Optimize Mobile Engagement and Conversions".  Adrian and Ari Weil, VP of Products at Yottaa, discuss the current state of mobile, the challenges site owners face in presenting an engaging experience, and tactics to overcome those challenges.  A video recording of the webinar is available below.  

Read More

Topics: Yottaa Events, site performance and optimization

Video: mitx panel on Performance and Responsive Design

May 20, 2014 11:17:13 AM

Posted by Alex Pinto

Last month Yottaa's VP of Products, Ari Weil, spoke on a panel at the MITX Mobile Summit in Boston. He joined Kit Sirota from Bluetrain.io, Brian Kalma from GetGlorious, and panel host George White from Cantina to discuss the intersection of performance and responsive design.  

Read More

Topics: Web Performance Optimization, Mobile, company news

order is everything: 5 steps to an engaging mobile experience

May 16, 2014 10:24:00 AM

Posted by Ari Weil

As marketers scramble to increase mobile engagement this year (as 80% of them have said they would) web performance is permeating the conversation. Despite the breakneck speed at which new device technologies are being developed, the convergence of web performance, mobile, and desktop is in its infancy. Business awareness is stirring, and some developer tools have become available - but we have a long way to go.  Users are still putting up with slow and inconsistent rendering on their mobile devices, because there is no alternative; the sites that crack the code will quickly shoot to the top in both business success and thought leadership on this tough techonology challenge. 


A slide showing load order of a page from The Guardian presentation referenced below

Read More

Topics: Web Performance Optimization, Mobile, site performance and optimization

The Hidden Costs of Boosting Engagement

May 5, 2014 3:00:00 PM

Posted by Alex Pinto

Online "Engagement" is a hot buzzword that's deployed by a number of web services industries to describe their value proposition.  (Full disclosure: Yottaa is as guilty of this as anyone).  Like most buzzwords, its popularity is due to the fact that it's a pithy and accurate description of what the target audience, website owners and online marketers, want to achieve.  Engagement connotes attention, enjoyment, and -- most importantly -- interaction.  No matter what your business does, if you have a website, you want visitors to engage with it.  



Image from Flickr

Let's assume that all services that promise to increase engagement are effective in doing so.  With so many services doing different things to promote engagement, it would seem like the more the better -- why not do everything you can to improve engagement?  But in the increasingly complex environment that is the Internet, adding services and products to a site always has consequences, intended or otherwise.  In this post we'll cover some of the pros and cons of common engagement-inducing services like social media widgets, online advertising, gamification, and A/B testing.  We also cover some hidden costs related to performance that may actually lead to neutral or reduced engagement.  

Read More

Topics: E-Commerce, Conversion Optimization, Engagement, site performance and optimization

Posts By Topic

Subscribe to Email Updates