Yottaa's Site Optimization & Web Performance Blog

Inbound14 Wrap Up: Mobile Strategy < User Experience Strategy

Sep 19, 2014 3:40:00 PM

Posted by Alex Pinto

 

The Yottaa team is getting back to normal as Inbound 2014 has come to a close. Thanks a lot to Hubspot, all the speakers, and most of all the attendees who came in from out of town.

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Topics: site performance and optimization

Reporting from Inbound: Native vs. Web Apps

Sep 18, 2014 11:29:00 AM

Posted by Alex Pinto

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Topics: site performance and optimization

Reporting from Inbound: Optimizing for the Mobile Commerce Revolution

Sep 16, 2014 9:08:00 PM

Posted by Jonathan Summey

This week members of the Yottaa team are at HubSpot’s INBOUND 2014 conference in our hometown of Boston. Today was the first day, so here's the first of our session recap blogs.

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Topics: site performance and optimization

There's a new way to deliver digital experiences

Sep 16, 2014 2:34:54 PM

Posted by Alex Pinto

Facebook, Wal-mart, and Amazon get it. Does your delivery solution?


Doing business online in 2014 is daunting.  For the first time since its invention, people now spend more time accessing the Internet through devices that are not PCs. 

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Topics: Content Delivery Network, site performance and optimization, user experience

Don’t Let Responsive Web Design Cut Into Customer Satisfaction

Sep 16, 2014 8:00:00 AM

Posted by Ari Weil

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Topics: ecommerce, web performance, user engagement, mobile shopping,, rwd, mutli-channel, UX, m-commerce, user experience, omni-channel, responsive web design, mcommerce, responsive, omnichannel, amazon, mobile site

Don't Let Social Media Kill Your Site: 4 Tips to Increase Site Speed and Conversions

Sep 15, 2014 6:30:00 AM

Posted by Ari Weil

When sites like Facebook and Twitter go down or see a spike in user activity, brand websites need to be ready. Here are four ways marketers can be prepared for it.

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Topics: Web Performance Optimization, ecommerce, web performance, Conversion Optimization, site performance and optimization, mobile performance optimization, social media, conversion, twitter, ecommerce conversion, facebook, site response time, social media widgets, third-party widgets

Mobile Right Now: What A Real Customer's Mobile Experience Looks Like [VIDEO]

Sep 11, 2014 4:19:00 PM

Posted by Alex Pinto


It's been a wild few years for the mobile web. In a shockingly short span, the concept of "mobile experience optimization" has gone from being the domain of cutting edge firms to being something everyone, from lumbering multinational corporations to mom-and-pop shops, are losing their shirts over.

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Topics: Mobile, Performance Monitoring, site performance and optimization, user experience

3 Optimization Tips for Mobile eCommerce Sites

Sep 9, 2014 8:30:00 AM

Posted by Ari Weil

Redirect process slows page load and turns away customers

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Topics: ecommerce, Mobile, mobile shopping,, rwd, mobile commerce, responsive web design, mcommerce, responsive, mobile site

Facebook's Summer of Downtime Continues: Why Marketers Should Worry

Sep 5, 2014 12:21:00 PM

Posted by Jonathan Summey

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On September 3, Facebook users reported the social network went down on web and mobile in the U.S. as well as the United Kingdom, Germany, Thailand, Portugal, and other parts of the world at around 12:40pm PST. Facebook has had an uncharacteristically problematic summer with major outages in MayJune, and August.

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Topics: ecommerce, Mobile, Marketing, webperf, user experience, social media, twitter, ecommerce conversion, facebook, social media widgets, website performance

Why Responsive Design Must Factor In User Experience

Sep 5, 2014 8:00:00 AM

Posted by Ari Weil

blog-responsive-designResponsive design is often touted as a magic bullet for seamlessly translating the retail experience across desktop, tablet, and smartphones. With responsive design, companies need only build one site for every consumer device. But, unfortunately, responsive design isn’t necessarily a quick fix for retailers that want to go multichannel.


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Topics: Web Performance Optimization, ecommerce, web performance, Mobile, user engagement, E-Commerce, mobile shopping,, rwd, mutli-channel, retail, UX, mobile performance optimization, mobile commerce, webperf, user experience, e-retail, omni-channel, responsive web design, responsive, omnichannel

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