10 Ways to Optimize Your Content for Mobile Reading
Mar 10, 2014 12:26:20 PM
10 Ways to Optimize Your Content for Mobile Reading
Topics: Conversion Optimization
Mar 4, 2014 3:04:24 PM
Let’s be honest: paid visitors are a fickle bunch. And why shouldn’t they be? Discovery through a paid ad is inherently more questionable than organic results. Visitors are initially wondering whether your company is the real deal, or just paying for more traffic. And with Google becoming more “human” with each update, it’s clear we’re headed in a direction that favors organic marketing. Luckily, most marketers know that PPC is only worth it if the campaign results in engaged visitors.
And so enters the Quality Score; an estimate of how relevant your ad and landing page are to the user, reflecting the value he or she might find in clicking through. The Quality Score, and exact order of paid ads, is impacted not just by how much a company bids for that ad, but also other factors, including click-through rates (as a proxy for how relevant the ad is) and keyword relevance.
Feb 20, 2014 11:50:00 AM
We don't have forever, baby daylight's wasting
Each year in February, The BRIT Awards brings music talent, industry bigwigs and die-hard fans together for the largest music event in the UK. And each year, they face immediate risk of slowdowns and potential downtime on their official website due to huge spikes in traffic, which no visitor will wait around for. The televised event drives millions of visitors to the official website, www.brits.co.uk, where users can participate in live voting, watch videos from the event, and enter competitions to win show-related prizes, so keeping the website up and fast to engage visitors is crucial.
Topics: company news
Feb 13, 2014 4:32:00 PM
Google Analytics has grown to become a powerful web analytics tool for traffic measurement, audience segmentation, e-commerce tracking and mobile analytics. There are many situations that you may want to provide someone “read-only” access to your Google Analytics data, such as collaborating with vendors, partners, consultants, etc. Here is a step-by-step guide:
1. Log into your Google Analytics account;
Feb 11, 2014 10:58:00 AM
Bounce rate is often regarded as the most frustrating marketing metric. Why? One reason is because it’s so definitive. But another is that bounce rate is increasingly difficult to improve because of the limited period of time there is to make a first impression. Bounce rate measures the number of visitors that never progress beyond the first page of your site. Essentially, it’s the visitors who didn’t give you much of a chance to begin with.
More than just a nuisance, bounce rate is an unfortunately accurate reflection of a visitor’s perception of quality. If your site doesn’t capture his or her attention immediately, and with the right content, you’ve lost a prospect, presumably for good. A startling 42% of bounced visitors will never return to your site, many opting instead to visit (and purchase from) a competitor’s site.
So what can you do in that short time between click and bounce to convince a visitor otherwise? This is where marketers struggle, because you can have great content, colors, and A/B testing, but even with those the question becomes how can you optimize further when, in fact, the bounce often happens before the visitor interacts with these elements? Luckily, the answer lies in performance optimization: making your site faster, eliminating errors and rendering according to context. By improving performance, you have a better chance of meeting (or exceeding) user expectations and creating an engaging, lasting experience. Here, we outline five new ways you can accomplish this.
1. Cut page load times to under three seconds
For a website that takes more than three seconds to load, 40% of visitors will abandon the site and 80% of those visitors won’t return. In addition to this, 74% of mobile visitors will abandon a mobile site that takes longer than five seconds to load. Page speed isn’t the only factor, but it is a significant one. Getting your website to load under three seconds means capitalizing on those visitors and drastically improving bounce rate. The two main ways to do this are to implement a CDN (such as Yottaa, Amazon CloudFront, Edgecast, etc.) and employ front-end optimizations, such as minification, concatenation, image compression, and other techniques. To get started with these optimizations, check out the second half of this blog post, where we walk you through some of the easier first steps to improve performance.
Feb 6, 2014 10:00:00 AM
This is a guest post by Milad Oskouie. Milad is a director at Infinite Conversions, a conversion rate optimization agency focussing on real-world financial metrics impacting websites. He has experience as a lawyer and in investment banking. He can be contacted at firstname.lastname@example.org or you can give his site a visit at www.infiniteconversions.com.
Feb 6, 2014 9:32:00 AM
With all Google has done in the past few years around site speed and SEO, it’s no secret now that marketers need to be concerned with improving performance – to stay golden in the eyes of Google, and, more importantly, to meet user expectations. But an optimization project can seem like a steep hill to climb, and so enters Google PageSpeed Insights. Growing in popularity, this handy tool analyzes your mobile and desktop site(s) and provides optimization suggestions. It’s a great tool for getting started with web performance, especially from a multi-screen perspective. PageSpeed Insights also gives you detailed insight into where the problematic code lives, which technique you should use to fix it, and provides resources for learning more.
Feb 4, 2014 2:25:00 PM
Every marketer knows that faster pages lead to fewer bounces, and that a faster site converts better overall...right? In reality, speed is important, but the benefits are finite. Once you achieve page load times in the 2-4 second range, you've reached the point of diminishing returns from a marketing conversion perspective. Read on for five steps you should take to structure your mobile and website optimization efforts to maximize conversions and drive your bottom line.
Jan 31, 2014 11:14:00 AM
This year, we did a lot of things. But the most important is that we discovered that the key to improving online business is user engagement. Sound a little nebulous? Marketers have been trying to nail down the definition of "user engagement" for what seems like ages, but the real truth is that delivering a fast, consistent, and distraction-free online experience means higher conversion rates, more time on site, and increased revenue.
That's a pretty kickass definition of user engagement.
Topics: company news
Jan 30, 2014 12:37:00 PM
The data used in this post was sourced from Yottaa’s Speed of the eCommerce Web Report, a comprehensive report on sites in the Internet Retailer 500 list.
Hosting provider is a crucial component of any web business. Aside from the fact that hosting service carries the weight of being a single point of failure for a website, it’s also something even the most non-technical executive can grasp – and inquire about. When sites go down it’s often the hoster who gets the reflexive blame.
So we know it's a crucial piece of the website puzzle, but how does the choice of hosting provider impact performance and engagement, if at all? And further, how does hosting affect the performance of businesses in the IR 500?