Yottaa's Site Optimization & Web Performance Blog

Infographic: How Engaged Are Your Users?

Apr 10, 2014 4:00:00 PM

Posted by Alex Pinto

Engagement means many things to many people.  Quantifying engagement online is up to you, your team, and the way your website operates. (Teams might use time on site, pages per visit, conversions, or something else entirely.)  But whatever metrics you use to define success online, there are some truths we hold self-evident in online marketing -- for instance, if your website is down, nobody is being engaged.  This list is based on those fundamental truths.  Use this checklist to find out where your site stands among techniques and stats that are guaranteed to improve engagement, regarless what metrics you use. 

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Five Reasons Single Page Designs Build Trust

Mar 31, 2014 5:33:00 PM

Posted by Alex Pinto

This is a guest post from EYEMAGINE. EYEMAGINE is an eCommerce innovator. We build scalable, durable, and beautifully designed eCommerce experiences. Some of the worlds largest brands trust us to raise eCommerce sales, drive eCommerce conversions, and enhance eCommerce user experience. 


You may have noticed that many companies today are taking advantage of the design trend referred to as "single page design". If the name doesn’t give it away, a single page site loads and contains all of the site’s content on one page.  Single page designs are built for ease of user experience and are often used as informational content sites, microsites, or as a unique page of a larger site. The “infinite scrolling” design technique is commonly employed in these single page designs. (For an award-winning example of a single page site done right, check out www.kitkat.com/android/.)


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Topics: Conversion Optimization, Marketing

3 Ways to Ensure Your Mobile Site Meets User Expectations

Mar 25, 2014 12:42:00 PM

Posted by Alex Pinto


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Seven Content Generation Techniques Used By Authorized Resellers

Mar 19, 2014 3:57:00 PM

Posted by Alex Pinto

Article courtesy of Elli Bishop from BusinessBee.

Authorized resellers provide products from major brands at affordable prices. Those who shop online will often look for brand name products being sold by resellers to find cheaper prices, but smart shoppers will only buy from resellers they can trust.

In order to make their name a trustworthy option for online shoppers, resellers have to raise awareness. This can be accomplished through quality content generation with blogs, social media, online advertisements, and more. Companies like Amazon and Etsy have effectively established their names by marketing through content generation. 

Here are seven things we can learn about content generation from successful, recognized resellers who have made a name for themselves.

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You’re Adding Too Many Marketing Components to Your Website

Mar 17, 2014 5:00:00 PM

Posted by Alex Pinto

Here's the solution.



For a user, visually parsing a busy page is like looking at a pile of Legos and wondering where to start.

Creating a differentiated online offering today means eye-popping graphics, coupled with social media integration -- at minimum. Then there's 
personalization with social, local, and mobile-specific features; live chat; pop ups or pop-ins with offers; and video media and display ads.

Phew – that’s a ton.

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Topics: Conversion Optimization, Marketing

10 Ways to Optimize Your Content for Mobile Reading

Mar 10, 2014 12:26:00 PM

Posted by Alex Pinto

At Yottaa we help our customers provide their website visitors with the best user experience possible.  In this guest post from Percussion Software's Karo Kilfeather, we'll explore one of the most important aspects of user experience for any site: content readability on mobile.  

Mobile devices are everywhere, and they can follow you anywhere, which has made them a go-to solution to intermittent boredom. Whether you’re reading or shopping online, doing so on mobile offers instant gratification. That mindset predisposes visitors to expect a fast response with websites and content loading quickly—and if it doesn’t, they will leave.


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Topics: Conversion Optimization

Losing Money On PPC Traffic? What You May Be Missing

Mar 4, 2014 3:04:24 PM

Posted by Alex Pinto

Let’s be honest: paid visitors are a fickle bunch. And why shouldn’t they be? Discovery through a paid ad is inherently more questionable than organic results. Visitors are initially wondering whether your company is the real deal, or just paying for more traffic. And with Google becoming more “human” with each update, it’s clear we’re headed in a direction that favors organic marketing. Luckily, most marketers know that PPC is only worth it if the campaign results in engaged visitors. 

And so enters the Quality Score; an estimate of how relevant your ad and landing page are to the user, reflecting the value he or she might find in clicking through. The Quality Score, and exact order of paid ads, is impacted not just by how much a company bids for that ad, but also other factors, including click-through rates (as a proxy for how relevant the ad is) and keyword relevance.

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Topics: Web Performance Optimization, E-Commerce, Marketing

BRIT Awards Were Destined to Succeed with Yottaa, Broadcast Beyonce to the World

Feb 20, 2014 11:50:00 AM

Posted by Bryn Adler

We don't have forever, baby daylight's wasting

Each year in February, The BRIT Awards brings music talent, industry bigwigs and die-hard fans together for the largest music event in the UK. And each year, they face immediate risk of slowdowns and potential downtime on their official website due to huge spikes in traffic, which no visitor will wait around for. The televised event drives millions of visitors to the official website, www.brits.co.uk, where users can participate in live voting, watch videos from the event, and enter competitions to win show-related prizes, so keeping the website up and fast to engage visitors is crucial.

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Topics: company news

How-to: Add Read-only Guest Access to Google Analytics

Feb 13, 2014 4:32:00 PM

Posted by Coach Wei

Google Analytics has grown to become a powerful web analytics tool for traffic measurement, audience segmentation, e-commerce tracking and mobile analytics.  There are many situations that you may want to provide someone “read-only” access to your Google Analytics data, such as collaborating with vendors, partners, consultants, etc.  Here is  a step-by-step guide:


1. Log into your Google Analytics account;

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Topics: Marketing, site performance and optimization, Analytics

5 Ways to Decrease Bounce Rate Right Now

Feb 11, 2014 10:58:00 AM

Posted by Bryn Adler

xemenia_and_jacob_660_peBounce rate is often regarded as the most frustrating marketing metric. Why? One reason is because it’s so definitive. But another is that bounce rate is increasingly difficult to improve because of the limited period of time there is to make a first impression. Bounce rate measures the number of visitors that never progress beyond the first page of your site. Essentially, it’s the visitors who didn’t give you much of a chance to begin with.

More than just a nuisance, bounce rate is an unfortunately accurate reflection of a visitor’s perception of quality. If your site doesn’t capture his or her attention immediately, and with the right content, you’ve lost a prospect, presumably for good. A startling 42% of bounced visitors will never return to your site, many opting instead to visit (and purchase from) a competitor’s site.

So what can you do in that short time between click and bounce to convince a visitor otherwise? This is where marketers struggle, because you can have great content, colors, and A/B testing, but even with those the question becomes how can you optimize further when, in fact, the bounce often happens before the visitor interacts with these elements? Luckily, the answer lies in performance optimization: making your site faster, eliminating errors and rendering according to context. By improving performance, you have a better chance of meeting (or exceeding) user expectations and creating an engaging, lasting experience. Here, we outline five new ways you can accomplish this.

1. Cut page load times to under three seconds

For a website that takes more than three seconds to load, 40% of visitors will abandon the site and 80% of those visitors won’t return. In addition to this, 74% of mobile visitors will abandon a mobile site that takes longer than five seconds to load. Page speed isn’t the only factor, but it is a significant one. Getting your website to load under three seconds means capitalizing on those visitors and drastically improving bounce rate. The two main ways to do this are to implement a CDN (such as Yottaa, Amazon CloudFront, Edgecast, etc.) and employ front-end optimizations, such as minification, concatenation, image compression, and other techniques. To get started with these optimizations, check out the second half of this blog post, where we walk you through some of the easier first steps to improve performance.

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Topics: ecommerce, Conversion Optimization, Marketing, site performance and optimization

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