Yottaa's Site Optimization & Web Performance Blog

Sunsetting SHA-1: How Yottaa is Helping Maintain Web Security

Oct 17, 2014 2:13:00 PM

Posted by Ari Weil

Google is hustling the Internet toward better online security practices, in this case by proactively sunsetting support for the SHA-1 cryptographic algorithm, and with Chrome 39 in November, warning users that sites with certificates that expire past January 1, 2017 are not fully trustworthy.  To ensure the best end user experience for our clients' customers Yottaa is proactively addressing certificates with an expiry date past 1/1/17 and working with customers to migrate them to SHA-2 certificates.

blog-sha-security

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Topics: Web Security, SSL 3.0, Google, encryption, SHA-1, SHA1

Maintaining Your Web Security: Yottaa's Response to POODLE

Oct 17, 2014 9:30:00 AM

Posted by Ari Weil

It seems the frequency of website security exploits across the Internet has exploded in recent months. The most recent exploit is known as Padding Oracle On Downgraded Legacy Encryption, or P.O.O.D.L.E.


Maintaining Your Web Security: Yottaa's Response to POODLE


Cute name aside (it doesn't sound nearlyas sinister as Heartbleed or Bashpocalypse, does it?), this is a serious vulnerability in the design of SSL version 3.0 that allows the plain text of secure connections to be calculated by a network attacker.


For extensive background information, see this excellent blog post from Symantec. Yottaa has performed a comprehensive assessment of our global infrastructure and implemented a remediation plan to eliminate the exploit.


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Topics: Web Security, heartbleed, SSL 3.0, POODLE, Paddling Oracle On Downgraded Legacy Encription, SSL, bashpocalypse, encryption

Key Metrics to Look For When Analyzing Online App Load Time

Oct 16, 2014 7:15:00 AM

Posted by Alex Pinto

Are you interested in analyzing online app load time? Here is a look at some of the key metrics you should be examining to see how quickly users can interact with your online applications.

Key Metrics to Look For When Analyzing Online App Load Time

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Topics: Website Testing, Content Delivery Network, Web Performance Optimization, online performance, online application

3 Essential Traits of Retailers with Great End-User Experience

Oct 15, 2014 6:31:00 PM

Posted by Alex Pinto

All online retailers strive to provide a great experience for both online and mobile users. Not all do.  In fact, within the Internet Retailer 500, a list of the largest U.S. online retailers in terms of annual revenue, the average desktop page load time on a cable or Fios connection is a whopping 8.6 seconds.  That’s leagues away from the general web benchmark of 2.0 seconds, a page load time that begets great user experiences.

While some of these 500 retailers are successful in spite of poor performing applications, others are role models for any online business that is seeking to get ahead by providing a great end user experience.  In order to find out what makes these top apps tick, we compared the top quintile of the 500 (in terms of page load time) with the rest of the bunch, across a broad series of metrics.

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Topics: ecommerce, site performance and optimization, retail, e-retail, conversion, ecommerce conversion, conversion rate ooptimization

America’s Oldest Hat Maker Furthers Growth with Optimized User Experiences

Oct 15, 2014 4:30:00 PM

Posted by Brendan MacArthur

Bollman Hats CompanyBollman Hats Company is America’s oldest hat maker. Started in 1868, Bollman grew from a single factory in Adamstown, Pennsylvania to a global leader in the headwear industry.

Today, Bollman represents a dozen global hat retail brands, and the management of the company's growing eCommerce footprint has presented a unique challenge: how to deliver exceptional user experience to each and every online shopper across Bollman’s many online applications?

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Topics: user engagement, E-Commerce, Engagement, ecommerce conversion, End User Experience

Guide to Perfecting Your End User Experience to Drive Engagement

Oct 14, 2014 12:00:00 PM

Posted by Alex Pinto

End User Experience to Drive EngagementWhen users land on your online application, they follow one of only two initial paths: they begin to engage, or they immediately bounce. The users that bounce are frequently turned off by apps that take too long to load or landing on pages where they don't quickly connect with the message. Some users who start on the other path become distracted along their journey and, though they were initially engaged, they lose interest. Companies need to focus on optimizing end user experience to both reduce the number of visitors who bounce, and drive engaged users further through the funnel.

 

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Topics: Engagement, End User Experience

Discovering Why Ecommerce Online App Customers Are Not Buying Products

Oct 9, 2014 7:30:00 AM

Posted by Jonathan Summey

Ecommerce OnlineIf a customer walks into a physical retail business location and chooses not to buy something, the store manager is at most just one or two questions away from valuable information regarding why. If the customer came in looking for a stereo, found the stereo they wanted and was still prepared to walk out empty handed, you can just ask them why they've made that decision and what you can do to change their mind. When you're talking about ecommerce online application customers that are not buying products, however, you don't necessarily have that luxury. You will instead have to provide the necessary context for those decisions yourself through extensive research.

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Topics: Conversion Optimization, ecommerce conversion

Customer Success: How Distinctive Apparel Was Able to Improve Online Customer Experience

Oct 8, 2014 4:12:00 PM

Posted by Brendan MacArthur

Improve Online Customer ExperienceAccording to Forrester, U.S. consumer on spending e-retail will increase 62% by 2016. That’s good news for retailers, but it also signals growing competition to improve online customer experience in an already crowded space.

 

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Topics: Web Performance Optimization, ecommerce, Conversion Optimization

Understanding Device Targeting & Its Affect on Online App User Engagement

Oct 7, 2014 10:00:00 AM

Posted by Jonathan Summey

Online App User Engagement Device targeting is a method of content delivery that tailors delivery according to the device the Internet is being accessed from. Content appearing on a laptop, mobile phone, or tablet for the same user may be quite different according to which device he or she is using or which apps are being accessed. The goal is to improve online app user engagement and all signs, so far, are indicating that device targeting is a highly effective means of doing so.

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Topics: Content Delivery Network, user engagement, user experience

Is it Possible to Close the Conversion Gap?

Oct 3, 2014 9:23:00 AM

Posted by Brendan MacArthur

Conversion rates were a major buzz-topic this week in Seattle at Shop.org. There exists no magic-bullet solution to send conversions rates sky high - if there was, we'd all know it by now, surely. Moreover, conversion rates on mobile (where adoption and usage statistics are trending through the roof) run at only a third to a quarter the rate of desktop conversions. This is a major hurdle for online retailers. The problem is so acute, it now has a name - The Conversion Gap

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Topics: Conversion Optimization, site performance and optimization

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