Aug 23, 2014 12:47:00 PM
Aug 15, 2014 1:39:00 PM
Jul 28, 2014 12:00:00 PM
Forbes recently published an article that outlines the "Top Technology Trends for 2014 and Beyond", as told by experts at Forrester Research. It's an excellent distillation of the trends we at Yottaa have observed of late. Some highlights:
Jul 25, 2014 1:22:59 PM
Increasing conversions is a complex puzzle. At Yottaa we focus on a few methods that accomplish that feat: improving performance, sequencing content, and applying contextual rendering to name a few. But there are many, many more business decisions involved in conversion. Website design, promotions and pricing, loyalty programs, customer support, and shipping policies all roll into the ultimate customer decision to hit "complete purchase".
Jul 21, 2014 6:15:00 PM
The first of Amazon's Fire phones will ship later this week. It's yet to be seen if the phone will be the disruptive technology success Amazon hopes for or a commercial flop, but we do know that many online retailers are not prepared for it. Yottaa recently sampled 150 top mobile retail websites ("m.dot" sites) and only 1 in 5 were able to handle the new phone properly. The rest of the sites (78 percent) will present Fire phone users the unoptimized "desktop" version of the site -- a surefire poor experience on a phone.
Jul 10, 2014 2:49:00 PM
And the equation that will get you there
Jun 27, 2014 4:11:00 PM
This week Yottaa welcomed Adrian Mendoza, co-founder of Marlin Mobile, to present a webinar called "Monetizing Mobile: How to Optimize Mobile Engagement and Conversions". Adrian and Ari Weil, VP of Products at Yottaa, discuss the current state of mobile, the challenges site owners face in presenting an engaging experience, and tactics to overcome those challenges. A video recording of the webinar is available below.
May 20, 2014 11:17:13 AM
Last month Yottaa's VP of Products, Ari Weil, spoke on a panel at the MITX Mobile Summit in Boston. He joined Kit Sirota from Bluetrain.io, Brian Kalma from GetGlorious, and panel host George White from Cantina to discuss the intersection of performance and responsive design.
May 16, 2014 10:24:00 AM
May 5, 2014 3:00:00 PM
Online "Engagement" is a hot buzzword that's deployed by a number of web services industries to describe their value proposition. (Full disclosure: Yottaa is as guilty of this as anyone). Like most buzzwords, its popularity is due to the fact that it's a pithy and accurate description of what the target audience, website owners and online marketers, want to achieve. Engagement connotes attention, enjoyment, and -- most importantly -- interaction. No matter what your business does, if you have a website, you want visitors to engage with it.
Image from Flickr
Let's assume that all services that promise to increase engagement are effective in doing so. With so many services doing different things to promote engagement, it would seem like the more the better -- why not do everything you can to improve engagement? But in the increasingly complex environment that is the Internet, adding services and products to a site always has consequences, intended or otherwise. In this post we'll cover some of the pros and cons of common engagement-inducing services like social media widgets, online advertising, gamification, and A/B testing. We also cover some hidden costs related to performance that may actually lead to neutral or reduced engagement.