HEALTH & BEAUTY
eCommerce is growing rapidly with online sales now accounting for 21% of total purchases. This is especially true for health and beauty brands as self-care is at the top of many shoppers’ minds. In fact, the beauty and personal care online share is predicted to surge to 48% in the United States by 2023.
Shoppers are looking for a way to relax, take care of their bodies, and feel confident about their appearance (even if they aren’t leaving the house very much), making it no surprise that health & beauty brands are experiencing significant spikes in online traffic. This influx of online shoppers means site performance is more important than ever before, as customers are expecting a seamless transition between in-store and online shopping.
Health & Beauty Site Performance Challenges
that their sites are highly engaging and performant across all devices. So, what’s slowing down health & beauty sites and how can a slow loading page impact a brand?
Images & 3rd Parties
High-resolution images and 3rd party technologies, such as reviews and live chat functions, can have significant negative impacts on site speed
Research Takes Time
Shoppers often spend a lot of time researching health & beauty products before purchasing and they will not wait for slow pages to load
Slow Pages = Lower Conversion
Health & Beauty shoppers will only wait 3 seconds for a page to load. Every second after that costs you 7% in conversion
The YOTTAA eCommerce Optimization Platform helps 1,500+ eCommerce sites, including e.l.f. Cosmetics, GNC, Tarte Cosmetics, Burt’s Bees, and The Vitamin Shoppe, have faster websites with higher conversion rates and better shopping experiences. YOTTAA’s technology provides health and beauty brands with the power to analyze, optimize, control, and secure the performance of all 3rd party technologies, high-resolution images, and other dynamic content on every page, browser, and device. Through YOTTAA, health and beauty brands are able to improve site performance up to 60% and increase conversion up to 20%.
“e.l.f. Cosmetics has a young customer base that demands very fast online interactions. With Yottaa, we can ensure fast site performance while enhancing shopper experience by being able to add more dynamic digital elements to our site.”
Case Study: e.l.f. Cosmetics
As a digitally native and leading cosmetic brand, it’s critical that e.l.f. Cosmetics’ website is engaging and highly performant. In order to ensure that its sophisticated site pages, which include many 3rd party technologies and high-resolution images, load as quickly as possible. Yottaa helped e.l.f. Cosmetics achieve a 27% improvement in site speed and a 3.5% lift in conversion.
Case Study: GNC
As the leading retailer of performance and nutritional supplements, GNC prides itself on its exceptional innovation and product development capabilities. As a result, the company has a very sophisticated website built on the Salesforce Commerce Cloud eCommerce platform. However, with a large number of high-resolution images and 3rd party eCommerce technologies, GNC found that heavy website pages were slowing down page load times.
GNC uses Yottaa to gain full visibility into how their website is currently performing and how 3rd parties and other site elements are impacting page load time. GNC experienced a 30% improvement in site speed and a considerable conversion increase through the Yottaa platform.