Yottaa Pioneers The Industry’s First Methodology To Validate The Business Impact Of Content Delivery Networks
ValidateITSM Enables Enterprises to Measure, Prove & Publish the Business Impact Metrics of Web & Mobile Optimization; Receives Certification from Iterate Studio
Boston, MA — March 2, 2015 — Yottaa, the leading cloud platform for optimizing User Experience on web and mobile applications, today announced ValidateITSM, a unique A/B testing methodology that enables enterprises to easily and instantly demonstrate business value from their Content Delivery Networks (CDNs) and other web performance optimization investments.
It has been well documented that web application performance is critical for e-commerce companies to achieve maximum transaction conversions. Amazon (AMZN), for example, has shown that every 500 milliseconds of latency cost them 1% in sales, while Walmart (WMT) reports conversion rates rise 2% for every second of reduced load time. In order to ensure that their websites are performing at maximum efficiency, many e-commerce companies have implemented web and mobile optimization solutions that optimize user experience. However, until now, it has been extremely hard for e-retailers to quickly analyze the effectiveness of these solutions in terms of how they add top-line business value to the enterprise.
Through Yottaa’s ValidateITSM, enterprises can predictably and accurately split traffic in real-time, allowing them to verify the immediate and long-term business benefits of optimizing their web applications. As the first vendor in this market to offer this type of methodology, Yottaa is providing its customers with a tremendous competitive advantage by enabling them to easily demonstrate the business value of web application optimization.
“The e-commerce industry often cites how even milliseconds of latency can impact business performance, but enterprise IT departments often find it difficult, if not impossible, to prove the benefit that their efforts have on customer satisfaction and top-line growth,” said Vick Viren Vaishnavi, President and CEO of Yottaa. “By supplementing traditional Application Performance Management tools that only provide a view of application latency spots and performance, ValidateIT provides enterprises with complete visibility into how optimized user engagements can truly drive dramatic business benefits.”
Since developing the ValidateITSM methodology in 2013, Yottaa has used it to earn a growing number of enterprise customers. In addition to receiving overwhelming customer approval, the methodology has also earned a certification from Iterate Studio, a company that specializes in bringing business-changing technologies to large enterprises. Iterate Studio curates, validates and combines differentiated technologies that have repeatedly delivered positive and verifiable business impact across a broad set of metrics. As part of its certification, Iterate Studio was able to use the ValidateIT methodology to cite the effectiveness of the Yottaa ContextIntelligenceTM architecture, which delivers dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73% and Conversion Rate by 20%.
“Modern enterprises must evolve from distinct IT and business silos to a unified business technology strategy,” said Jon Nordmark, Co-founder of Iterate Studio. “With ValidateIT, Yottaa provides an IT testing platform that enables enterprises to test incumbent systems against future technology options, sort of like A/B testing on client-side consumer-facing features. Whereas the marketing and eCommerce teams have a variety of business analytics and A/B testing solutions at their disposal, the IT team often struggles to show measurable business improvements. Through this methodology, Yottaa provides the tools necessary to create real-time A/B testing of CDN-delivered content to evaluate the business impact IT optimizations have on user engagement.”
Working together with customers, Yottaa applies the ValidateITSM methodology to split, instrument and measure web traffic using trusted 3rd party business analytic tools. Many Yottaa customers have leveraged the ValidateITSM methodology to evaluate and prove how Yottaa provides measurable business value over incumbent CDN and FEO solutions. A few examples include:
- Distinctive Apparel – 48% increase in customer on site rate.
- PureRomance – 16% increase in conversion rate.
- Fathead – 16% increase in revenue per customer.
If you’re interested in using ValidateITSM to test the effectiveness of your web and mobile applications, please click here to schedule a meeting with a Yottaa specialist.
Yottaa provides a leading cloud-based automation platform that enables businesses to optimize end user experience in real time to drive business impact for their online and mobile applications. Yottaa?s patented ContextIntelligenceTM architecture allows businesses to manage, optimize and secure end user experience in real time without requiring any infrastructure or application changes. With on-boarding times as low as 10 days using the Yottaa cloud service, customers have seen dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73% and Conversion Rate by 20%. Please visit www.yottaa.com to learn about what Yottaa can do for you to drive business impact for your online and mobile presence