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Shopify: Why Site Performance Matters

Shopify knows speed matters

Shopify recently came out with a white paper called: The Ultimate Guide to Site Speed, which highlights how every millisecond counts for your bottom line. 

Here are some of the key takeaways: 

  • 64% of smartphone/mobile shoppers expect a website to load under 4 seconds. 
  • 47% of shoppers on a desktop, expect a website to load in under 2 seconds. 
  • 1 second can mean the difference between a 27% conversion jump. 

Slow page speed kills conversions

Slow speed kills conversion, as we validated with aggregate data from over 1,500 sites using YOTTAA’s site optimization technology to gain a faster speed. 

Improving on site performance, however, doesn’t have to mean putting your site on a diet. Rich functionalities on a site attract and improve customers’ online experiences. Yes – they impact your site performance. But, with the right tools to control and optimize all these rich assets, you can keep and add more without an impact to your site speed and revenue. 

As Shopify says, no matter what goal is your priority this year, site performance and speed are key to achieving financial success.  

Start here to audit your site for speed, 3rd party apps, and Core Web Vitals using YOTTAA’s free Page Speed Analytics. You can also get a performance snapshot including Core Web Vitals and compare to your choice of competitor sites.