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[Video] The Impact of Site Speed on KPIs

The Site Speed Summit, a virtual eCommerce event, took place on September 28, 2021 with well over 500 attendees. Rob Garf, VP and GM of Retail at Salesforce led a panel discussion focusing on the impact site speed has on KPIs. Garf was joined by Kelley Coleman, Executive Director of eCommerce at Tarte Cosmetics, Sadiki Christie, Senior Director of Digital Development and OMS at Ralph Lauren, and Nicole Diel, Director of Engineering at Saks OFF 5th. 

Below are some video segments from the panel discussion that offer insight to how your eCommerce brand can improve KPIs. If you’d like to view the session in full, click HERE. 

Measuring up 

Garf started the discussion with the importance of benchmark data that allows eCommerce brands to compare their site performance to others in their vertical and beyond. Both Salesforce and YOTTAA are constantly collecting data that allows brands to measure their eCommerce site performance against other top brands. This is an important step in properly measuring KPIs. 

Don’t snooze on site speed 

Garf told attendees, “Speed counts, every second counts.” He then offered statistics revealing how important site speed is to raising conversion rates and lowering bounce rates.

Ralph Lauren and mobile ROI 

In this video clip, Christie explains how Ralph Lauren has realized a big ROI, especially from mobile users, by optimizing to improve site speed.

Tarte and 3rd party tech 

Below, Kelley Coleman shares how YOTTAA has helped Tarte optimize and order 3rd parties and other assets to increase site performance: 

Small tips for big success 

YOTTAA continually works to support customers by suggesting ongoing ways to increase site speed. Christie tells how YOTTAA helps Ralph Lauren implement small changes that make a big difference. 

If you’d like more information about how to improve your eCommerce site’s KPIs, watch this session in full HERE. 


Faster eCommerce sites increase conversion rates and grow brands. Get a free snapshot of how your site is performing HERE.