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Yottaa Raises $13 Million, Appoints New CEO To Drive eCommerce Acceleration Adoption

New Round Will Help the Company Scale to Meet the Growing Demand for its Software

Waltham, MA—November 15, 2016—Yottaa, Inc., the leading SaaS platform for accelerating eCommerce, today announced that it has raised $13 million in funding led by Stata Venture Partners and including existing investor General Catalyst, to scale the company to meet the rapidly growing demand for its eCommerce Acceleration Platform. In addition, Yottaa also announced the appointment of Rich Stendardo as CEO to further grow the company’s leadership in eCommerce acceleration.

Since launching its platform in 2013, Yottaa has quickly become a leader in eCommerce acceleration, creating optimal customer experiences by increasing the speed and engagement of web and mobile eCommerce sites. Yottaa has brought revolutionary technology to market and over the last three years has secured hundreds of eCommerce destinations as customers, including Puma, Hallmark, Kraft, eBags, King Arthur Flour, Jo-Ann Fabric and Craft Stores, Moosejaw, and many more. Yottaa will use its new funding to grow all operational areas, including sales, marketing, engineering, and network operations, worldwide.

“Yottaa is bringing online retailers a new class of technology that is becoming a standard in every eCommerce stack,” said Ray Stata, Stata Venture Partners. “In a time of vastly increased complexity in the eCommerce ecosystem, Yottaa is giving speed and control back to online retailers. We’re excited to help accelerate Yottaa’s success and further its innovative approach.”

With the addition of Rich Stendardo, Yottaa will expand its role in helping leading eCommerce destinations accelerate their websites and increase online conversion rates. Stendardo has deep experience and a long track record of growing innovative eCommerce technology companies, including pioneers such as [AMZN] and Endeca [acquired by ORCL]. His extensive general management experience also includes time with GE and SAAS marketing analytics pioneer DataXu.

“Yottaa is solving a critical challenge for eCommerce companies by accelerating visitors becoming buyers on their websites across all devices and improving their customers’ experience, particularly on mobile,” said Rich Stendardo, CEO of Yottaa. “Since its inception, Yottaa has helped some of the biggest brands improve online conversions by accelerating web page load speeds by 40-60%. With this new round of funding, Yottaa is poised for increased growth and innovation, and to become the clear leader in eCommerce acceleration.”

About Yottaa
Yottaa is the leading SaaS platform for accelerating eCommerce. Through its patented ContextIntelligence™ architecture, online businesses can accelerate, manage, and secure end user experiences on all devices in real-time with zero code change. Many Internet Retailer 500 companies have adopted Yottaa’s platform to realize billions in incremental revenue through dramatic improvements across key performance and business metrics. To learn more about how Yottaa can accelerate your eCommerce site, please visit or follow @yottaa on Twitter.

Media Contact:
Tedd Rodman



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