BOSTON – March 24, 2014 – Yottaa Inc., the leader in mobile and web performance, today announced that Clarks Americas, Inc., a division of the global shoe brand with over 300 stores in the United States, has deployed Yottaa Engagement Cloud to optimize user engagement and business performance on its U.S. eCommerce site.
In the fall of 2013, the eCommerce team at the Americas division of Clarks sought a solution that could help them to scale and provide a consistent, engaging web experience throughout the busy holiday shopping season and beyond. The Clarks Americas team also wanted to reduce the time and resources necessary to maintain and improve its U.S. eCommerce site, while still hitting goals for increasing conversions, order value, and revenue.
“We wanted to partner with a proven leader, one with ability to scale and deliver an implementation in a short time” says Rick Almeida, Director of eCommerce at Clarks Americas, “and also to find a solution we could continue to leverage after the holidays for optimization and scale on a permanent basis.”
After deploying Yottaa Engagement Cloud, Clarks’ U.S. website has already shown improvement in key engagement metrics. Yottaa’s proprietary technology enables faster image rendering and prioritized content sequencing based on user context. As a result, Clarks Americas has seen a decrease in Bounce Rates and increase in Pages Per Visit and Visit Duration, which have had an impact on Conversion Rates and Order Size.
“User engagement is no longer a luxury; it’s a necessity for businesses today, and our Yottaa Engagement Cloud helps web and mobile businesses optimize and monitor the user engagement metrics that impact business performance,” says Coach Wei, CEO of Yottaa. “Clarks Americas is already reaping the benefits of more personalized, compelling and engaging online user experiences for its customers, and we expect them to attain even greater business results in the future.”
The Yottaa Engagement Cloud is a SaaS platform that monitors and optimizes user engagement to increase conversions and revenue across mobile and web sites. Yottaa’s proprietary Context Intelligence technology senses a user’s location, browser, device, Internet connectivity, and in-page interaction to sequence application content delivery and display. When these elements are combined, the result is enhanced performance and a more dynamic, personalized level of engagement that directly translates to increased business performance.
About Yottaa
Yottaa, the leader in mobile and web performance, helps businesses optimize every user engagement across devices, browsers and last mile networks. With Yottaa Engagement Cloud, our customers enjoy site-wide performance gains, better visitor experience and higher conversions; protection from service outages, malicious bots and hackers; and breakthrough productivity in web development and operations. For more, please visit www.yottaa.com.
