Yottaa Customers Start The Holiday Shopping Season With Record-Breaking Black Friday & Cyber Monday
Retailers Using the Yottaa Platform Realize Over $100 Million in Additional Revenue during the Four-Day Holiday Weekend
Boston, MA—December 1, 2015— Yottaa, the leading cloud platform for optimizing web and mobile applications, today announced that its award-winning service delivered a record-breaking Black Friday and Cyber Monday weekend with retail companies using the Yottaa platform exceeding year-over-year projections to make 2015 the most successful holiday season in several e-retailers’ history.
Experts from Adobe projected a $3 billion day on Cyber Monday reflecting a 12% year-over-year increase from 2014. In aggregate, Adobe places this Thanksgiving holiday performance at $11 billion, which reflects a 15% increase over the same period in 2014. The Adobe report highlights the importance of a fast web experience for businesses hoping to capitalize on the momentum. “Consumers on Cyber Monday may be more likely to bail out at the first sign of site delays. That’s simply because many people are shopping from their desks at work, and don’t have a lot of time to wait around to get a deal. Many have a list of “target” products they want to buy, and might quickly switch to another site to buy them, even if the discount isn’t quite as deep.”
Yottaa reports that all of its eCommerce customers remained 100% online throughout the holiday while maintaining highly-responsive user experiences – averaging 40% faster than industry averages. Yottaa’s ContextIntelligence™ platform delivers a global network that is designed to serve optimized content to users based on their device, location, and interaction with a website or online application, and that automatically scales resources and load balances traffic to ensure that every customer has a fast, secure, and engaging experience. Comparing the four-day holiday period between 2014 and 2015, Yottaa customers experienced:
- 30% average increase in visitor sessions
- 48% average increase in mobile transactions
- 40% average sessions from new vs. returning visitors
Yottaa specializes in personalized acceleration and security for web applications, creating a feedback loop between its cloud service and the user’s device that transforms site content and manages when, if, and how assets are delivered and displayed based on a rules engine and real-time machine learning.
“Modern websites have moved the aggregation point – where content is downloaded and executed to create a user experience – out of the data center and into the browser. The Yottaa platform was purpose-built to understand and react to how applications were written, how users are interacting with them, and any issues that might arise from the data center, through the cloud, and to the browser,” said Vick Viren Vaishnavi, President, and CEO of Yottaa. “This ensures that our retail customers can focus on the important tasks of campaign and inventory management during the holidays, instead of website speed, security, and scalability.”
To prepare for this year’s holiday shopping season, Yottaa’s infrastructure and cloud operations teams only increased system capacity by 10% to address the anticipated 10x increase in traffic volume and request rates. A series of infrastructure and software enhancements have enabled Yottaa to increase throughput capacity and processing efficiency, and greatly improve the effectiveness of the platform’s auto-scaling behavior with a dramatically smaller infrastructure footprint. Yottaa’s eCommerce customers have seen behavior in-line with industry trends for Black Friday and Cyber Monday, with sustained traffic expected across the four-day holiday, but with the largest spike anticipated for Monday. In aggregate, Yottaa customers drove a 10x increase in visitor traffic year-over-year, but only a 1.5-2x increase in requests on Black Friday and a 3x increase over standard request rates on Cyber Monday.
According to early reviews of business analytics data, Yottaa customers outperformed every standard benchmark for year-over-year performance, with several retailers celebrating their biggest holiday season in history. In aggregate, this resulted in over $100 million in additional revenue over the four-day holiday for Yottaa’s customers. During this period these customers experienced significant increases in key business metrics, including:
- Average conversions up over 35%
- Mobile conversions are up over 75%
- Average revenue increases by over 64%
- Mobile revenue increases by over 58%
Yottaa is the leading cloud platform for optimizing web and mobile applications. Through Yottaa’s patented ContextIntelligence™ architecture, enterprises can manage, accelerate, and secure end-user experiences on all devices in real time with zero code change. Top Internet 500 businesses have adopted Yottaa’s platform to realize billions in incremental revenue through dramatic improvements across key performance and business metrics. To learn more about how Yottaa can maximize your users’ experience, please visit www.yottaa.com or follow @yottaa on Twitter.
Media Contact: Tedd Rodman 617-239-9024 firstname.lastname@example.org