YOTTAA Accelerates into 2021 Following Tremendous Growth in 2020
Leading eCommerce Acceleration Solutions Provider Signed 50+ New Customers, Introduced New Product Innovations, and Published Several Thought Leadership Reports
Waltham, MA – March 17, 2021 – Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, today announced outstanding results for 2020 as the company moves into its new fiscal year, which began February 1. During a very challenging year, Yottaa was able to drive tremendous growth with significant revenue bookings after signing many high profile brands as new customers. The company also introduced several new product enhancements, expanding its addressable market and sales channels, published four well received thought leadership reports, and won multiple industry awards.
Due to the global pandemic, retailers faced many challenges in 2020. As stores closed and online traffic soared, retailers worked tirelessly to digitally transform their operations. As a result, site performance, especially for mobile shoppers, became a critical success factor in an increasingly competitive arena with many new brands entering the market. As the leading provider of website performance optimization solutions with over 1,500 eCommerce sites optimized and 25+ site performance technology patents issued or in progress, Yottaa was uniquely positioned to help brands maximize online revenue as they transitioned their operations from in-store to online. As a result, Yottaa signed new business with many leading brands in 2020, including Ralph Lauren (NYSE:RL), The Company Store (NYSE: HD), Boden, Life is Good, TULA Skincare, and Briogeo. Below are links to video testimonials from brands that used Yottaa to improve site speed and increase conversion during the past year.
e.l.f. Cosmetics customer video testimonial
SNIPES USA customer video testimonial
IMPRESSIVE BUSINESS PERFORMANCE
In 2020 Yottaa continued its trend of tremendous revenue growth as the company won new customers across retail, D2C, CPG, and B2B segments. Yottaa reported a 34% year-over-year increase in second half bookings and nearly 30% growth for the full year. The number of websites served by Yottaa increased over 200% and traffic increased over 70%. To meet the growing demand for its solutions, the company invested in critical talent growth in H2, ending the year with a 27% year-over-year increase in headcount. Through its online retail and brand customers, Yottaa ended the year influencing over $20B of annual online sales.
NEW PRODUCTS AND ENHANCEMENTS
In order to help brands evolve their digital transformations, Yottaa launched several new products and feature innovations in 2020. These products and enhancements enable online retailers and brands to provide fast, engaging, and secure online experiences to their shoppers, resulting in higher digital sales. New products and features focused on faster performance, Yottaa’s unique analytics capabilities, and security, including:
One of Yottaa’s newest eCommerce tech features, Service Flow enables brands to see an aggregated view of all 3rd party technologies and services on their site and how they are impacting page performance. By showing a waterfall view of how all 3rd parties are loading, retailers can drill down to see details about each 3rd party, including: the order the services are executing, how many site performance violations the 3rd party causes, and how 3rd parties perform across the industry through a performance impact rating. To find out more about Service Flow, view this detailed Tech Talk video.
With the dramatic increase in eCommerce traffic over the past year, security threats have grown as well. Potential points of vulnerability include the services and 3rd parties running across an eCommerce site, especially if they have access to shopper data. SERVICE CTRL is an easy-to-install, robust eCommerce governance solution to control all browser services on eCommerce sites. Combining Yottaa’s ability to take control over how a page loads and our rich knowledge of 3rd parties and other services, SERVICE CTRL enables brands to control when and where all services are being executed, including 3rd parties and internal services retailers intend to have on site, as well as services that are not welcome and should be blocked. Through deep visibility and control over external services, SERVICE CTRL empowers brands to detect and mitigate Magecart attacks, form scraping, and other online security vulnerabilities.
Shopify Page Speed Accelerator
Over 800 merchants on the Shopify eCommerce platform installed Yottaa in 2020. Now Shopify brands can easily add Yottaa’s Page Speed Accelerator to their sites through the Shopify App Marketplace. With just one click, over one million Shopify merchants can get the same enterprise grade acceleration technology used by some of the largest and best known eCommerce brands. Starting with the free version, these Shopify brands can gain deep visibility into their site’s performance through Yottaa’s analytics, and then instantly start speeding up their site by upgrading in 1-click through the app. This product offering includes Shopify-specific site performance configurations and page categories so that brands can start using Page Speed Accelerator with minimal setup time once they upgrade.
Aggregated Performance Data
To provide even more insight into site performance, Yottaa added multiple new dashboards, including a traffic dashboard to show where site traffic is coming from based on device and browser; an anomaly dashboard to investigate spikes or drops in site performance metrics; and a performance dashboard for real-time site performance metrics, such as onload time, first byte time, and domain lookup time. Due to the deep performance data gained from these dashboards, many online brand executives and teams are making them a central part of their eCommerce management cadence.
Because Yottaa helps over 1,500 eCommerce sites improve page speed and overall site performance, we have seen first-hand that conversion rates increase when sites become faster. In 2020, in order to provide greater insight and evidence on just how much site speed impacts conversion rates, Yottaa brought the conversion increase data we have achieved for our clients into our portal analytics. As a result of these findings, we have added this data to our Shopify product offering. Now Shopify merchants can see how their site compares to competing sites in terms of speed and conversion.
To learn more about Yottaa’s product innovations in 2020, click here.
Yottaa continued its impressive track record of publishing informative thought leadership reports driven through its proprietary data sources and unique access to eCommerce leaders.
The 2020 eCommerce 3rd Party Technology Index examined the performance impact of nearly 500 of the most widely adopted 3rd parties. Data for the index was collected over the course of a month (September 2020) from over 1,500 eCommerce websites using Yottaa’s eCommerce acceleration solutions.
The 2020 Retail Systems Research Report: Retailers Who Neglect Digital Experience Face Serious Consequences, which was conducted by Retail Systems Research (RSR), evaluated 80 major retail websites on page speed performance and shopper experience, and included survey results from 1,300 consumers to provide their perspective on eCommerce site performance.
The 2020 eCommerce Leaders Survey: COVID-19 Updates was published in the spring of 2020 to provide information on how brands have been impacted by the pandemic and how leaders are shifting focus in order to adapt to the new reality of commerce.
In January of 2020, Yottaa published The eCommerce Performance Anomaly Report, which detailed the most disruptive website performance incidents that Yottaa identified and resolved on over 1,500 eCommerce sites during the previous 12 months.
Known for advancing innovation in the eCommerce market, Yottaa was recognized in 2020 by a number of leading award programs for its products and corporate culture.
- 2020 MarTech Breakthrough Award for Best Conversion Rate Optimization Solution.
The Martech Breakthrough Awards honor excellence and recognize the hard work and success of companies working to create technologies and products in the fields of marketing, sales, and advertising technology. Yottaa won the Best Conversion Rate Optimization Solution Award based on its ability to increase online conversion by up to 20%.
- 2020 Boston’s Best & Brightest Company to Work For.
The Best and Brightest Companies to Work For is an awards program conducted by the National Association for Business Resources. Yottaa was named a winner for its commitment to excellence in the company’s human resource practices and employee enrichment.
- 2020 Golden Bridges Award – Gold Winner in Performance Optimization Innovation Category.Golden Bridge Awards is a prestigious Business Awards program that honors the world’s best companies in organizational performance, products and services, innovations, and much more. Yottaa was named the gold winner in the performance optimization innovation category for its eCommerce Acceleration Platform, which helps online retailers and brands create faster websites that increase conversion rates and improve shopper experience.
- 2020 Best in Biz Award – Best New Product of the Year – Enterprise Category.
The Best in Biz Awards is an independent business awards program that honors various companies, products, and teams across a wide variety of categories. Yottaa’s Service CTRL was named the best new product of the year in the enterprise category.
“In 2020 when merchants had to quickly shift their operations from in-store to online, Yottaa’s site performance optimization products emerged as “must have” solutions for retailers and brands,” said Rich Stendardo, CEO of Yottaa. “As a result, Yottaa delivered outstanding growth and added marquee brands to its customer base. In addition, Yottaa released game-changing product innovations, published four well-received thought leadership reports, and was recognized by several award organizations. Building on this momentum, Yottaa is poised for tremendous success in 2021.”
Leading brands such as Ann, Inc., Carter’s, Express, Lands’ End, Mattress Firm, Nutrisystem, Ralph Lauren, and Samsonite rely on Yottaa to accelerate, optimize, and secure their eCommerce sites. By optimizing the loading of third-party eCommerce technologies, high resolution images, and other website elements, Yottaa enables online brands to deliver superior customer experiences, improve web performance up to 60%, and increase online conversion up to 20%. By controlling the execution of all 3rd parties and other services on their sites, Yottaa enables brands to enhance their overall security posture, provide more secure customer experiences, and ensure compliance with internal and external policies, such as GDPR and CCPA. To learn more about how Yottaa can optimize every page load on your eCommerce site and increase conversions, please visit www.yottaa.com or follow @yottaa on Twitter.