[Webinar] Best Practices for E-Retailing in the Age of the Customer
Online retail is in the midst a revolution. Modern customers are mobile and constantly connected, with unlimited resources just a few swipes of a finger away. The rise of mobile has put the customer squarely in the center of the retail universe. Forrester Research has labeled this phenomenon the Age of the Customer.
Today, customers are in charge and they demand superb shopping experiences. When an experience with one retailer falls short of expectations, customers will quickly move on to a competitor.
Thus, the pressure is on for retailers to step-up and deliver a new model for eCommerce. Earlier this month, Ari Weil VP of Product Marketing at Yottaa teamed up with Adam Silverman from Forrester Research to offer their insights into the best practices for winning online retail today.
This hour-long webinar offers prescriptive advice for how retailers can create differentiated experiences across an omni-channel landscape: Web, Mobile, In-Store, and beyond.