Retail Madness Results: Tech Region Upsets
This post is part of our series on our “Retail Madness” tournament, a March Madness-style tournament pitting top online retailers in competition for providing great user experiences, as measured by Yottaa’s CXi calculation. (Read our first post for more on the CXi and our methodology).
Today we’re presenting the “Tech” region.
As you might guess, this includes electronics retailers, big tech and software brands, and some online services. But if you guessed that the tech designation means it’s the best-performing region, you’d be wrong. The tech sites do have the highest floor — the loser has the best score of all the regional losers (Sony) — but the average score of the region comes in second of the 4, and only escaped third by a fraction.
Our winner is Newegg, by a close margin over the runner-up, Dell. Newegg’s score of 73.72 is enough to make the final four, and also place 4th overall. So what sets Newegg apart from others, including deep-pocketed foes like hardware giant Apple, and web services king Google?
Rich UX Carries the Day
Across all 3 pages tested and mobile and desktop, Newegg simply provides a fast, rich user experience.
Next up are the Big Box region and the Kitchen Sink region, followed by a special Final Four!
- Retail Madness Results: Luxury Region Goes Bust
- Introducing: Retail Madness and the Customer Experience Index