How Fathead Conquered Responsive Design and Increased Revenue
Retailers know that responsive web design (RWD) is a must-have in the age of the omni-channel consumer. But companies are still struggling to implement RWD for optimal performance and engagement, especially for mobile consumers. This was 1 for Fathead, the industry leader of graphics products for large & small spaces, which experienced slow mobile load times following an RWD initiative. In this webinar, recorded on April 16 2015, Jennifer Rademacher, CIO, Fathead and Michael Layne, Director of Internet Marketing, Fathead, discuss how companies can implement a successful RWD initiative and how Fathead specifically developed an RWD strategy in conjunction with an adaptive CDN.