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Coke, SodaStream & the 13 Websites That Crashed During Super Bowl 2013

 

shutterstock_219244513The Superdome losing power wasn’t only the major outage of Super Bowl XLVII. Thirteen – that’s right, thirteen – Super Bowl advertisers’ websites went down for this year’s #BurstBowl. Last Friday, we put out predictions for which websites we thought would crash. We accurately predicted with three out of our five picks (boo ya!). So let’s take a look at the biggest busts of the night.

13 Websites That Crashed During Super Bowl 2013

CokeCoke #BurstBowl Website Performance in North America

Coke #BurstBowl Website Performance by U.S. Cities

We predicted Coke as the #1 most likely website to crash last Friday. It turned out to be a good call on our part, as Coke had the worst performance of the night by far. Coke took an interactive approach to their commercial, directing users to vote for the ending at www.cokechase.com. However, www.cokechase.com had a page load time average of 62 seconds – which was longer than their entire commercial! Since users expect websites to load in 2 seconds or less, they were not very happy. Hundreds of tweets from angry users came flooding in.


 

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