Like many online retailers, eBags faces the challenge of serving an increasingly mobile customer base. Historically, conversion rates for mobile customers were low on eBags.com, even as traffic from smart phones and tablets rapidly grew. In addition, performance of the eBags desktop site suffered from the addition of personalization, third-party scripts, and other dynamic elements. As a result, eBags expended significant resources to combat these performance challenges. eBags had for years used a Content Delivery Network (CDN) for static content delivery, but looked to extend these capabilities in this portion of the technology stack to drive more overall value. In particular, eBags sought to improve mobile and web conversion rates, improve desktop performance, and increase the speed and breadth of shopper experience innovation.
eBags worked with Iterate Studios, an independent testing company, to test three competing web optimization solutions and chose the Yottaa platform because performance was accelerated more than 30% over competing solutions, shopper engagement and conversion rates increase across all channels, and revenue per visitor was improved by 15%.
Once eBags deployed the Yottaa platform, the company experienced an immediate, noticeable impact on critical business metrics, including:
20-30% improvement in performance on key pages
10% increase in conversion rate for mobile devices
3.4% increase in conversion rate for tablet devices
“The results we have experienced with Yottaa, particularly in the areas of page load performance and mobile conversion rates, have far exceeded our expectation.”