Barstool Sports Standardizes On Yottaa’s Adaptive CDN Platform To Optimize Web Performance As It Eyes National Expansion
Leading Online Sports Site’s Deployment of Yottaa Leads to 15-30% Increase in Page Views
Waltham, MA – July 06, 2015 – Yottaa, the leading Adaptive CDN service for optimizing user experience for web and mobile applications, today announced that Barstool Sports, one of the most popular sports and lifestyle blogs, has selected Yottaa to optimize web performance to help increase page views to its sites.
With over 220 million global page views per month, Barstool Sports provides its audience with a unique perspective on the world of sports as well as men’s lifestyle issues. Originally focused on the Boston, MA market, Barstool has grown its coverage to include other U.S. metropolitan areas including New York, Philadelphia, Washington, DC, Maryland, Virginia and Iowa. In order to grow its advertising revenue, the company has aggressive plans to expand into other U.S. markets to increase overall page views.
Since the company began operating in 2004, Barstool has relied on multiple legacy CDN technologies to deliver content to its readers. However, those solutions fell short in improving user experience and could not manage to scale with the geographic growth of Barstool’s readership. In addition, since 80% of its traffic comes from mobile devices, Barstool also lacked a solution that was purpose-built for mobile.
“Our goal is to provide Barstool readers the best possible user experience regardless of their location, network or device,” said Chris Spagnuolo, Head of Marketing and Business Development, Barstool Sports. “Early on, we experienced web performance issues due to things like dynamic assets, large image files and third party social media elements. By deploying Yottaa, we now have a solution that provides all of our readers with fast and engaging user experience on both desktop and mobile devices.”
Since going live with Yottaa, Barstool has experienced dramatic web application performance improvements across its sites and projects an anticipated 15-30% increase in page views, which is a major win for the company. Moreover, with the unique optimization capabilities of Yottaa and the fact that it was purpose-built for mobile devices, Barstool can confidently curate the best possible user experience for its readers, regardless of their location, network or device.
Key Barstool Sports Stats:
- 220+ million page views per month
- 6.7+ million unique visitors per month
- 80% mobile traffic
- 15-30% projected increase in page views
“Barstool Sports is a great example of a rapidly growing online media company that has built a huge following online but has loftier ambitions. It wants to be on par with top media sites, like the Wall Street Journal and Huffington Post,” said Vick Viren Vaishnavi, President and CEO of Yottaa. “By standardizing on Yottaa for content delivery, Barstool will not only be able to increase page views up to 30%, but will be able to maintain peak performance and availability as it expands into other markets across the country.”
Yottaa is an adaptive, cloud-native CDN platform that enables online businesses to increase profitability by up to 20%. Through Yottaa’s patented ContextIntelligence architecture, enterprise can manage, tune and secure end user experience on desktop and mobile devices in real-time. By doing so, Yottaa customers have experienced ongoing dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73% and Conversion Rate by 20%. Top Internet 500 businesses looking for ways to drive further top-line growth from their desktop and mobile presences can adopt Yottaa’s adaptive CDN technology and continuous optimization and security automation to realize billions in incremental revenue. Visit www.yottaa.com to learn about what Yottaa can do for you to drive business impact for your online and mobile presence.