If you haven’t had a chance to catch up on the latest web and mobile application trends this week, you’ve been missing out! So grab a cup of coffee and have a seat – we’ve got you covered.

This week we’ve discussed different ways to make your mobile metrics soar, how to take advantage of Google’s changed MSEO Rank, dynamic user experience and more. You can find quick summaries and links to each of this week’s content below. Happy reading!

What We’re Missing When We Talk About Mobilegeddon

In anticipation of its new mobile-centric algorithm update rolling out today, Google has given site owners an unusually extended period to adjust.

10 Secrets That Will Make Your Mobile App Metrics Soar

Learn the 10 Secrets that will make your mobile app metrics go through the roof.

“Lilly for Target” Misses a Bullseye on eCommerce Website Performance

Sunday was supposed to be a triumph for Target. Ironically, things went awry because Lilly for Target was, in a way, too successful.

Why Google Changed the MSEO Rank and How to Take Advantage

On April 21st Google is expanding its SEO algorithms to place higher ranks on sites deemed “Mobile-Friendly” for users originating from mobile or tablet devices.

Dynamic User Experience Vs. Hospitality

Dynamic content is a vexing issue for many marketing, IT, and eCommerce departments.

We hope you found this week’s articles helpful! Take the next step and improve your web and mobile strategy with our Free Ebook: The CIO and the Age of the Customer.