eCommerce Performance: What Works, What Doesn’t, and What’s Next?
Online shopping has become a staple of the shopping experience, and its influence only continues to grow. Consumers increasingly expect personalization, easy chat, real-time inventory updates, rich images, and more, and they expect those capabilities to be delivered quickly across desktop and mobile. However, delivering these features often results in slow website performance which has been proven to drive shoppers away.
In this research study, Retail Systems Research (RSR) evaluated 80 top online retailers in terms of website performance and shopper experience. The retailers were then ranked based on an extensive list of criteria to determine which sites were the best in terms of delivering both engaging content and fast performance.
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