eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences.
To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.
This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.
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eCommerce Performance: What Works, What Doesn’t, and What’s Next?
Online shopping has become a staple of the shopping experience, and its influence only continues to grow. Consumers increasingly expect personalization, easy chat, real-time inventory updates, rich images, and more, and they expect those capabilities to be delivered quickly across desktop and mobile. However, delivering these features often results in slow ecommerce performance which has been proven to drive shoppers away.
In this research study, Retail Systems Research (RSR) evaluated 80 top online retailers in terms of ecommerce website performance and shopper experience. The retailers were then ranked based on an extensive list of ecommerce performance metrics to determine which sites were the best in terms of delivering both engaging content and fast performance.
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