03/01/2016

Benchmark Your Web and Mobile User Experience

Yottaa's CEXi is a compound index that quantifies the desktop and mobile user experience of a web application far more accurately than any single metric. The CEXi combines objective, measurable aspects of performance, such as page load speed from both mobile and desktop simulations, with specific weighting calculations to provide online businesses with an overall performance score that simulates the actual feeling, positive or negative, of using their web applications for a modern, cross-device user.

The Customer Experience Index focuses on three aspects of web performance: speed, parity of experience (across devices), and how well a site is optimized in relation to its complexity.

Click the button to get your organization's CEXi calculated and see where you stand in comparison to your competitors.

Get your CEXi score

The Yottaa Blog

How was your holiday?  For most eCommerce sites, it was fantastic.  Adobe Digital Insights recently reported that retailers pulled in $91.7 billion in holiday sales, a 11% increase over last year.  But not all retailers or eCommerce teams are celebrating.  Most notably, mobile commerce teams have to consider how they read these results.   Smartphones […]

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One of the biggest conflicts in managing eCommerce sites is balancing performance versus the strong content and capabilities needed for optimal shopper engagement. A minimalist design approach is often used to power fast eCommerce sites, but the resulting slimmed-down site often falls short of experiences customers demand and expect. To help improve performance, many online […]

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As online commerce continues to expand and define the future of retail, some brands are still making one of two serious yet avoidable strategic design errors. Either they cobble together an abbreviated mobile version of their desktop site that leaves mobile users wanting more, or they expect that Responsive Web Design (RWD) will solve all […]

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  Digital sales over mobile platforms accounted for a greater share of business during the kickoff of the 2016 holiday season. Mobile shoppers contributed to Cyber Monday sales with a 34 percent year-over-year increase. Black Friday posted more than $1 billion in mobile revenue. This is positive and exciting news for eCommerce professionals. However, for […]

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Lines snaked around the block early on Black Friday as shoppers braved the cold weather at malls around the country. Doorbuster deals abounded, and anxious, turkey-stuffed consumers started filling their carts on Thursday evening, making the long weekend a record-breaking success for both web-based and brick-and-mortar retailers. According to Adobe Digital Insights, record online sales […]

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Consumers spent $4.45 billion during Thanksgiving and Black Friday in 2015. Online sales are up 13 percent so far this year, with a widening gap between digital property and department store revenues. At the same time, 2016 market forecasts are broadly optimistic. Among the reasons that digital channels are doing better is that brands have […]

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Last week’s Mobile Shopping Summit was a thought provoking boutique conference that focused on the present and future of mobile commerce. Set in Palm Springs, many of the topics discussed, such as the migration to “mobile only”, sounded more like fast-shaping realities rather than the mirages that they once were. There were several themes that […]

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Fall is in the air and that can mean only thing for the eCommerce industry: we all come together for one of the biggest online retailing conferences of the year. Every fall retailers make the pilgrimage to the Shop.org Digital Summit to learn about the latest digital shopping trends and technologies to improve their ecommerce […]

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What we can do, probably should not do, and would not dare do, is guided increasingly not by marketing studies and metadata, but by the customer’s comfort level with how deeply we penetrate into their online activities and preferences. As marketing tactics and tools continue to evolve in the second half of the decade, the […]

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The greatest benefit to consumers on the mobile web – and the biggest source of complaints – is the personalized experience that website owners provide by understanding the context of the consumer. Website operators, managers and online retailers struggle with this fundamental dilemma – customers want a personalized experience, they want it fast, but they […]

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