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05/19/2017

Going to IRCE?

If so, meet with Yottaa at booth #636 to find out how you can improve your website performance by up to 60% and increase online conversions up to 20%.

We can even schedule a free onsite performance assessment for you at IRCE to see how your site stacks up against the fastest loading eCommerce sites.

Click the button to schedule your free performance assessment at IRCE.

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The Yottaa Ecommerce Blog

Why do we keep hearing about slow eCommerce websites during the holiday? eCommerce sales broke records this year, with almost $20B spent over the 5 days, according to Adobe Digital Insights. But slow page loading and outages once again derailed the holiday sales of several major websites. Most notable were H&M, Lowe’s, and The GAP. […]

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Last updated on November 29th, 2017Fast mobile websites are essential if you want to capture the Millenial eCommerce buyer.  It’s so important, the VP of eCommerce at Crocs International challenged her mobile team to manage new releases against one core requirement: “We have 3 seconds to stop their thumbs.”  This was one of the interesting insights at […]

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Apparel shoppers want a fast website experience

Last updated on November 20th, 2017Apparel eCommerce shoppers expect fast websites.  Which is why 4 of the top 10 fastest retail websites are fashion and apparel retailers.  But recent changes in online shopping behavior will make it harder to deliver that fast website experience.  That’s a key finding from the 2017 Fashion Shopping Focus Report released this […]

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Last updated on October 11th, 2017This week’s blog uses a Yottaa customer story to address a common question regarding web design and website speed. Which is better – a rich customer experience, or a leaner website that loads faster?   This is the question eBags posed. And the path they chose brought in 10% more […]

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Last updated on November 20th, 2017According to Fit for Commerce’s annual eCommerce report titled “From Idea to Doorstep”, succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, process, and technology innovations that must all work seamlessly together. Online retailers face a myriad of choices — from developing the right strategy to […]

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Last updated on October 3rd, 2017Building a great experience for both desktop and mobile presents an interesting problem. Mobile shoppers tend to have shorter attention spans, and thus need a faster experience relative to desktop shoppers. Yet building a fast site is more challenging on mobile, given the wide variation in network connection, processing power, […]

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Last updated on October 3rd, 2017Reports are already touting the success of Amazon’s Prime Day (still in process), forecasting that they will bring in more than $2B in revenue from this 30-hour promotion. Amazon is upstaging even Hallmark in their ability to drive revenue from invented holidays.   But Prime Day hasn’t been without its […]

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Last updated on October 3rd, 2017How well are online retailers meeting customer expectations?  Retail Systems Research (RSR) aimed to find out.  This week RSR published their study “eCommerce Performance: What Works, What Doesn’t, and What’s Next?” which evaluates eighty major retail websites on performance (speed) and the quality of their shopper experience.    What did […]

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Last updated on October 3rd, 2017When Faster eCommerce is not Better eCommerce “We need to go faster!  Dump all extra weight – I don’t care what it is.  We won’t miss it if we’re dead!” You know the movie scene.  Our heroes are being chased, the bad guys are rapidly gaining.  Everything not bolted down […]

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Last updated on October 3rd, 2017Every new eCommerce report seems required to offer their own forecast on the pending death of brick and mortar stores. So I was surprised by the recent Accenture 2017 Consumer Survey (short registration required) about Generation Z buying behavior. Accenture found that these shoppers actually likes purchasing in stores. In […]

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