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05/19/2017

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PCM Improves Customer Experience and Conversions Using Yottaa

PCM |

Last updated on June 1st, 2017

Business Challenges

While using traditional CDN solutions, PCM realized a limit on website speed and performance.

“A superior customer experience is essential in today’s e-commerce world, and traditional technologies such as CDNs don’t cut it anymore. We needed a solution that goes beyond CDN technologies by enabling us to control, optimize and automate the way sophisticated content is rendered and delivered, both in terms of sequencing and based on what device the customer is using.”  – Dmitry Rapoport, Senior Vice President of Technology for PCM.

Yottaa Solution

“Of the vendors we considered, only Yottaa could deliver these capabilities along with enterprise-class security, reliability, and e-commerce and technical expertise required by a retailer of our size.” – Dmitry Rapoport, Senior Vice President of Technology for PCM.

Soon after the platform was implemented, Yottaa handled PCM’s biggest sales day ever on Black Friday last year. Yottaa gave PCM the ability to add rich marketing content and features that drive user engagement and sales while still meeting stringent performance and security requirements.

Results

Yottaa’s patented solutions – including experience acceleration, application sequencing, security monitoring, and integrated business and IT analytics – immediately improved the quality of the customer experience.

“We want to engage our customers online with a compelling experience that requires rich content and flawless web performance. This is very difficult to accomplish when customers are coming from different devices, browsers, locations and connection speeds,” – Tony Layug, Vice President of Marketing and Design at PCM. “Yottaa gave both marketing and IT the ability to manage these variables – something that was not possible before. With Yottaa, we have improved the quality of our customers’ web and mobile experience while meeting the security requirements for transacting global business.”

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