Boston, MA – September 28, 2015 – Yottaa, the leading cloud platform for optimizing web and mobile applications, today announced that it will host a  webinar with Demandware tomorrow, Tuesday, September 29, 2015 at 12 p.m. (ET) entitled, “Optimizing Website Performance in the Age of Mobile and Social.”

With the rise of social media and targeted ads, marketers and merchandisers increasingly rely on deep linking to increase brand awareness and equity, and to drive customer acquisition and retention. Deep linking consists of linking to specific content other than the homepage.

Join speakers Ari Weil, Vice President of Marketing and Business Development for Yottaa, and Liz Lynch of Demandware as they dive into best practices on how to optimize website performance in an age that heavily relies on Mobile and Social. Topics they will cover include deep linking and how etailers can:

• Ensure continuous, real-time acceleration for not just the homepage, but every page
• Handle the challenge posed by rapidly changing or newly created content that is not optimized for performance across all desktop and mobile use cases
• Improve the performance of 3rd party content
• Adapt optimizations over time through machine learning from real-world interaction

About Yottaa
Yottaa is the leading cloud platform for optimizing web and mobile applications. Through Yottaa’s patented ContextIntelligence architecture, enterprises can manage, accelerate, and secure end user experiences on all devices in real-time with zero code change. Top Internet 500 businesses have adopted Yottaa’s platform to realize billions in incremental revenue through dramatic improvements across key performance and business metrics. To learn more about how Yottaa can maximize your users’ experience, please visit www.yottaa.com or follow @yottaa on Twitter.

###