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UK’s Largest Music Event Scales 100x On Yottaa

The BRIT Awards Choose Yottaa for Scalability and Reliability for the Second Year

Yottaa Inc., the leader in mobile and web performance, today announced that The BRIT Awards, the UK?s largest music industry awards show, met massive increases in traffic and maintained high performance on its website throughout its awards season.

Each year in February, The BRIT Awards faces immediate risk of slowdowns and potential downtime on its official website due to huge spikes in traffic. The televised event drives millions of visitors to the official website,, where users can participate in live voting, watch videos from the event, and enter competitions to win show-related prizes. Yottaa addressed this risk by providing scalability and performance for the website through cloud infrastructure.

“During our broadcast, our online audience jumps by 100x within a matter of hours” says Giuseppe De Cristofano, Digital and Technology Manager at BRITs Awards Ltd, “which makes scaling our biggest challenge. If we slow down or crash we lose our biggest opportunity to engage with the audience.”

Yottaa provides scalability by offloading nearly 100% of the traffic to to its cloud infrastructure, leaving the BRIT Awards servers within their optimal performance level. This keeps infrastructure costs down during slower traffic periods, while still guaranteeing reliability during traffic spikes.

“Eliminating slowdowns and crashes is the first step in ensuring success online? says Coach Wei, CEO of Yottaa. “BRIT Awards has an opportunity to reach a vast audience during its broadcasts, but without a scalable solution much of that audience will be shut out ? they will be frustrated and likely go elsewhere to find what they are looking for.”

The BRIT Awards has had issues with slowdowns and downtime in the past, but since moving to Yottaa, concern has been negligible. “With Yottaa we simply don’t have to spend time and energy on preparing our infrastructure for the traffic hit” says Giuseppe, “and that gives us the opportunity to focus our attention on executing on the many other aspects of our web presence and broadcast.”

Yottaa is a platform that optimizes mobile and desktop site performance without adding code or complexity. Sites on Yottaa achieve better scalability, reliability, and performance, leading to more conversions in as little as 7 days.

About Yottaa

Yottaa, the leader in mobile and web performance, helps businesses optimize every user engagement across devices, browsers and last mile networks. With Yottaa Engagement Cloud, our customers enjoy site-wide performance gains, better visitor experience and higher conversions; protection from service outages, malicious bots and hackers; and breakthrough productivity in web development and operations.

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