Innovative Menswear Retail Company Deploys Yottaa to Accelerate Mobile eCommerce Growth

Waltham, MA – August 24, 2015 – Yottaa, the leading Adaptive CDN platform for optimizing user experience on web and mobile applications, today announced that The Tie Bar, an innovative retail company in the men?s accessory industry, has selected Yottaa to optimize web performance to help accelerate eCommerce gains, with a specific focus on mobile channels.

The Tie Bar is the top destination for cool men’s accessories at awesome prices featuring neckties, bow ties, pocket squares, socks, and more. The company designs its own products in-house and boasts the largest inventory offering available. Consistent features in GQ Magazine and exclusive celebrity partnerships have granted the company a wide audience of fans. As traffic and sales have grown, the company has identified additional opportunities to engage and convert mobile visitors.

The Tie Bar set out to amplify its mobile shopping experience with rich content, features, and images. However, frequent content edits and more complex web pages impacted mobile user experience from a performance perspective. The Tie Bar turned to Yottaa?s Adaptive CDN to serve fully-optimized shopping experiences for mobile and desktop customers alike.

“Yottaa drives performance optimizations that allow us to create dynamic user experiences that are also fast,” said Tim Grace, Vice President of eCommerce, The Tie Bar. “Through Yottaa, we can now maneuver content without fear of causing performance delays. This flexibility has enabled The Tie Bar to expand the profitability of our growing mobile commerce channel.”

Since going live with Yottaa, The Tie Bar has experienced dramatic web application performance improvements, especially for mobile users, which is a major win for the company. With the unique optimization capabilities of Yottaa and the fact that it was purpose-built for mobile devices, The Tie Bar can confidently iterate and improve the best possible user experience for its customers, regardless of their location, network, or device type.

“The Tie Bar exemplifies an eCommerce company that fully understands the fundamental shift in the way people shop and buy. To meet and exceed user expectations on par with top retail sites, businesses must focus on the delivering an online experience that is contextually-aware of a user?s unique context,” said Vick Viren Vaishnavi, President and CEO of Yottaa. “By standardizing on Yottaa for content delivery The Tie Bar will maintain peak performance and availability at all times. This reliability will enable the company to accelerate expansion into new markets and opportunities.”

To learn more about how The Tie Bar is leveraging Yottaa to improve web and mobile performance, please click here to view a recent Internet Retailer webinar featuring The Tie Bar entitled, “5 Ways to Increase eRetail Site Conversion Without a Redesign.”

About Yottaa

Yottaa provides an adaptive CDN solution delivered as an application-centric cloud automation platform that enables businesses to optimize end user experience in real-time to drive business impact for their online and mobile applications. Yottaa’s patented ContextIntelligence architecture allows businesses to manage, optimize and secure end user experience in real time with ZERO infrastructure or application changes. With on-boarding times as low as 10 days using the Yottaa cloud service, customers have seen dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73% and Conversion Rate by 20%. Visit www.yottaa.com to learn about what Yottaa can do for you to drive business impact for your online and mobile presence.

About The Tie Bar

Founded a decade ago on the premise that a well-made tie shouldn?t cost a fortune, The Tie Bar has become the destination for cool men’s accessories at awesome prices – neckties, bow ties, tie bars, pocket squares, belts, socks, and more. By designing its own products in-house and offering the largest selection available, The Tie Bar allows men to find the right accessories to match their personal style while delivering premium quality at an exceptional value. The Chicago-based company has been hailed for its ability to predict and drive trends in men?s fashion with a loyal fan base that includes countless celebrities, bloggers, and professional athletes. For additional information about The Tie Bar, please visit www.thetiebar.com

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