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Shop LC Selects Yottaa To Deliver Online Content Fast And Efficiently

Waltham, MA—October 5, 2017—Yottaa, Inc., the leading SaaS platform for accelerating eCommerce, today announced that Shop LC (formerly Liquidation Channel), a value-conscious, interactive retailer focused on the fine jewelry, beauty, fashion, home décor, and lifestyle product categories, has selected the Yottaa platform to deliver and optimize content for its desktop and mobile websites.

Established in 2007 and headquartered in Austin, Texas, Shop LC reaches approximately 80 million U.S. households via live high-definition programming offered 24 hours a day, seven days a week, 365 days a year. It also has a rapidly growing online channel on

Shop LC selected Yottaa in order to improve site performance on both desktop and mobile devices. Prior to Yottaa, Shop LC relied on a content delivery network (CDN), which delivered page load times that could not meet shoppers’ expectations. During its evaluation of Yottaa’s eCommerce Acceleration Platform, Shop LC saw a 50% increase in performance. This type of performance improvement leads to more engaging shopper experiences, a better return on investment for site assets, and, ultimately, increased online revenue. Based on the evaluation results, Shop LC decided to replace its existing CDN in favor of the full Yottaa platform.

​​“Our main mission at Shop LC is to deliver joy to our shoppers,” said Vineet Vashisht, Chief Technology Officer, Shop LC. “Part of delivering joy is being able to offer our customers a wide range of amazing products through our TV channel and our website in a fast and efficient manner. Yottaa is helping us fulfill our mission by enabling us to provide shoppers with fast and engaging online experiences across all devices. The performance increases we have seen so far have been outstanding and far greater than our previous content optimization solution.”

Shop LC leveraged Yottaa’s eCommerce Acceleration Platform utilizing the following Yottaa solutions:

  • Application Sequencing, which was configured for Shop LC to manage third party scripts, and, together with Yottaa’s in-browser library, implement responsive imaging – an optimization that loads images in response to visitor scrolling and clicking behavior.
  • InstantON to accelerate the performance of dynamic pages and content, resulting in significantly faster page load times.
  • Content Transformation that provides Shop LC with the ability to manipulate how web page content is rendered, with no configuration or code change. By enabling quick modified page rendering, Content Transformation personalizes the performance of the shopper experience to each device, browser, location, and network.

“With its evolution from traditional TV to an omni-channel approach, Shop LC is a great example of a forward-looking retailer that is constantly innovating to grow its business,” said Rich Stendardo, CEO of Yottaa. “Through Yottaa, Shop LC will be able to continuously enhance shopper experience by adding more rich content and third party applications to its websites while still ensuring that pages on desktop and mobile sites load instantly so shoppers can immediately engage and buy the great products offered by Shop LC.”

About Yottaa
Yottaa is the leading SaaS platform for accelerating eCommerce. Purpose-built to solve the website performance challenges retailers face today, Yottaa enables retailers to deliver content instantly across all devices, pages, and browsers, through advanced acceleration and 3rd party application sequencing. Leading retailers, such as The Container Store, Hallmark, eBags, Jockey, Billabong, and JoAnn Fabrics, have deployed Yottaa in a matter of days with zero code change to realize billions in incremental revenue. To learn more about how Yottaa can accelerate your eCommerce site and increase online conversions, please visit or follow @yottaa on Twitter.

Media Contact:

Tedd Rodman



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