Video: The Value of Your eCommerce Site Being 1 Second Faster
Online retailers have long suspected a relationship between site speed and conversion rate. But without data to prove it, site speed has often taken a backseat in importance to some of the flashier technology available to dress up eCommerce sites. However, the new Site Speed Standard benchmark data, collected from more than 25 billion page views tracked across 5 billion shopper sessions, proves that decreasing page load time by just 1 second throughout a shopper’s journey increases conversion rates and decreases bounce rates. View this video to learn more.