In this interview, Mike Hoefer, Director of Web Development, discusses how King Arthur Flour uses YOTTAA to accelerate, optimize, and secure their website across desktop and mobile. Photography is an integral part of King Arthur Flour’s website; however these images were slowing down their site. You will hear about how King Arthur Flour experienced a 36% improvement in start render time, a 20% improvement in fully loaded time, and an 8.8% improvement in overall conversion rates after implementing YOTTAA’s eCommerce Acceleration Platform.