Moosejaw Elevates Online And Mobile User Engagement With Yottaa
Outdoor Apparel Leader Enhances Page Load Speed & Improves Online and Mobile Conversion Rates
Boston, MA January 12, 2015 Yottaa, the leading provider of automated Web Application Optimization solutions for the enterprise, today announced that Moosejaw, the “Most Fun Outdoor Retailer on the Planet”, has experienced impressive results using Yottaa’s cloud-based engagement optimization software. After implementing Yottaa’s software, Moosejaw was able to significantly improve page load times and conversion rates for its web applications. Of particular note, Moosejaw was able to vastly improve performance optimization results for its mobile end-users.
Moosejaw was an early adopter of responsive web design technology, but its web application content was not specifically optimized for mobile devices. The end result was a lag in mobile performance, which was an especially big issue for the company since Moosejaw’s customers are outdoor enthusiasts and constantly on-the-go. With Yottaa, Moosejaw has been able to dramatically improve page load times and increase conversion rates.
“Performance was the main reason we selected Yottaa,” said Dan Pingree, Vice President of Marketing at Moosejaw. “The results we’ve experienced in terms of page load speed and conversion rate improvement have been very compelling, especially in the area of mobile engagement. A growing amount of our traffic comes from mobile so it is imperative that page loading speeds on mobile and tablet devices are as fast as possible. Yottaa helped us to significantly speed up performance on these devices resulting in a much better experience for our customers.”
Performance was also a critical element for Moosejaw’s success during the recent holiday shopping season. During this time it was critical that Moosejaw’s web applications smoothly handle traffic surges and deliver engaging shopping experiences to users across all devices. “We simply cannot afford any major outages in November and December as it would affect our entire year,” described Pingree. “With Yottaa deployed we were able to efficiently handle all the traffic we had during the holiday shopping season.”
“Retailers with savvy online and mobile customers must optimize end-user experiences in order to continue growing their brands,” said Vick Viren Vaishnavi, President and CEO of Yottaa. “Yottaa empowers retailers such as Moosejaw to offer its customers fast, quality online experiences on any device, without forfeiting rich content. This results in higher transaction rates for Moosejaw and, most importantly, a much better online experience for its customers.”
Yottaa provides a leading cloud-based automation platform that enables businesses to optimize end user experience in real time to drive business impact for their online and mobile applications. Yottaa’s patented ContextIntelligence architecture allows businesses to manage, optimize and secure end user experience in real time without requiring any infrastructure or application changes. With on-boarding times as low as 10 days using the Yottaa cloud service, customers have seen dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73% and Conversion Rate by 20%. Please visit www.yottaa.com to learn about what Yottaa can do for you to drive business impact for your online and mobile presence