Skip to Main Content
Press Releases

Kill Cliff Standardizes On Yottaa To Drive Web And Mobile Engagement

Yottaa Enables Leading Brand of Premium Sports Beverages and Protein Bars to Cut Web Page Load Time in Half

Waltham, MA – August 4, 2015 – Yottaa, the leading Adaptive CDN platform for optimizing the user experience on web and mobile applications, today announced that Kill Cliff, a premium sports beverages and protein bars brand, has standardized on the Yottaa platform to improve website performance and end-user experience for its omni-device users.

Founded and created by a former Navy SEAL, Kill Cliff provides premium pre and post-workout recovery drinks and protein bars, formulated with quality functional ingredients, to aid in recovering from strenuous activity and physical exertion. One of the challenges Kill Cliff faced in terms of its eCommerce strategy was improving customer engagement. Kill Cliff averages between 60-70% new visitors every month with over 70% of these visitors on a mobile device. The company understood that if a first-time mobile visitor was forced to endure slow page-long load times on Kill Cliff’s website, they would likely “bounce” from its site immediately.

After recently implementing a new Responsive Web Design (RWD) site that was built using a “mobile-first” mentality, Kill Cliff deployed Yottaa to increase the performance of its website, especially for mobile users. Prior to implementing the Yottaa platform, Kill Cliff’s end users experienced, on average, four-second page load times. Yottaa was able to cut that by over 50%, which Kill Cliff measured as a huge business impact on the company’s eCommerce initiatives.

“It’s really important that our online and mobile customers have the best experience possible: to find what they’re looking for right away, and to interact with Kill Cliff in the most fun, engaging and efficient manner possible,” said Mo Harake, Director of eCommerce, Kill Cliff. “I am completely amazed by the capabilities of Yottaa. The platform empowers my team to fully control and optimize every aspect of a customer’s experience. Because Yottaa is an adaptive CDN, tailor-made for the age of the mobile consumer, it goes far beyond traditional CDN (content delivery network) technology. Using Yottaa, we are continuously driving improvements to Kill Cliff’s online presence so that we’re operating at a billion-dollar level; and we do it without any infrastructure or code changes. That’s really exciting.” [Tweet]


Since implementing Yottaa, Kill Cliff has experienced significant improvements in web application performance and end-user engagement, including:

  • 57% Improvement in Time to Start to Render
  • 52% Improvement in Web Page Load Time
  • 23% Improvement in Time for the Site to be Fully Interactive

“In today’s highly competitive eCommerce landscape, brands such as Kill Cliff that rely in part on online revenue need to ensure that their websites are performing at the highest levels across all device types,” said Vick Viren Vaishnavi, President, and CEO of Yottaa. “Through Yottaa, Kill Cliff was able to cut web page load time by over 50% which will result in better end-user experiences and higher online conversion rates for the company’s line of sports beverages, apparel, and accessories.”

About Yottaa
Yottaa provides an adaptive CDN solution delivered as an application-centric cloud automation platform that enables businesses to optimize end-user experience in real-time to drive business impact for their online and mobile applications. Yottaa’s patented ContextIntelligenceTM architecture allows businesses to manage, optimize and secure end-user experience in real-time with ZERO infrastructure or application changes. With on-boarding times as low as 10 days using the Yottaa cloud service, customers have seen dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73% and Conversion Rate by 20%. Visit to learn about what Yottaa can do for you to drive business impact for your online and mobile presence.

About Kill Cliff
Founded and created by a Navy SEAL, Kill Cliff produces cold brew coffees and a line of Recovery Drinks that are premium sports beverages formulated with quality functional ingredients which can help aid in recovering from strenuous activity and physical exertion. Kill Cliff Recovery Drinks are an alternative to everyday beverage choices; no sugar, no artificial colors, and no artificial flavors. Packed with essential vitamins, electrolytes, plant extracts, and enzymes, Kill Cliff delivers key micronutrients that support the body’s recovery process. Headquartered in Atlanta, the Kill Cliff team includes accomplished military veterans and is a proud official Partner of the Navy SEAL Foundation. Test Positive for Awesome. Visit and follow us on Facebook, Twitter, and Instagram @killcliff.

Don’t let slow site performance cost you conversions.Let's Talk