New Data-Driven Solution Helps eCommerce Brands Determine Best Site Speed to Convert Shoppers to Buyers
Conversion Zone, a new solution from YOTTAA, offers brands a personalized analysis of their eCommerce sites to learn which site speed is best for them to convert shoppers. It’s widely known that site speed is key to conversions; the 2022 Site Speed Standard reports that when eCommerce sites load in less than 3 seconds conversion rates on those sites are significantly higher than their slower counterparts. But Conversion Zone allows brands to see precise page load times, based on their own site’s data, where most shopping sessions on their sites convert.
While increasing online revenue is a top priority for eCommerce executives, many are struggling to make this a reality. YOTTAA’s new Conversion Zone solution provides online brands with a customized, powerful tool to determine the exact page load time periods that result in the highest conversions.
Rich Stendardo, CEO, YOTTAA
You can see in the graph below that this brand’s Conversion Zone is less than 2.5 seconds. Within this timeframe the brand enjoys a conversion rate of 7.79%.
How Conversion Zone Works
Using an eCommerce site’s onload metrics, Conversion Zone identifies the load time range where at least 60% of conversions take place and the cumulative conversion rate is highest. The cumulative conversion rate is calculated by taking all the conversions in a time range and dividing it by all the sessions in the same time range.
Example: 50 conversions in 1000 sessions from 0 – 4 seconds = 5% cumulative conversion rate.
This method works well because it identifies the best converting site speed while accounting for significant volume on an eCommerce site. For more information about Conversion Zone and how it can help your brand, click HERE.