Carter’s Improves Website Performance Using Yottaa
Leading Children’s Apparel Retailer Standardizes on Yottaa to Speed Up the Loading of Desktop and Mobile Pages
Waltham, MA—July 11, 2019—Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, today announced that Carter’s, Inc., the largest branded marketer in North America of apparel exclusively for babies and young children, has selected Yottaa to improve website performance for its eCommerce sites.
Carter’s, Inc. (NYSE: CRI) owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the children’s marketplace, as well as Skip Hop, a global lifestyle brand for families with young children. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, and www.cartersoshkosh.ca.
Understanding that website performance has a direct correlation to online conversions, Carter’s recently evaluated solutions to improve desktop and mobile site speed. Following this evaluation, Carter’s selected Yottaa due to its proven ability to significantly improve site performance.
“Site speed is paramount to online success,” said Mike Baumgartner, Vice President, eCommerce & Omnichannel, at Carter’s. “Both user experience and search engine ranking improve commensurately with page load speed. Yottaa’s eCommerce Acceleration Platform has enabled carters.com to achieve higher levels of performance which is leading to growth in engagement and conversion.”
The Yottaa eCommerce Acceleration Platform was purpose-built to solve the growing performance challenges of today’s sophisticated eCommerce sites. Combining proprietary “InstantON” technology, extensive third party application sequencing capabilities, and advanced image optimization, the Yottaa platform enables retailers to significantly accelerate web performance resulting in improved shopper experiences and measurable online revenue increases.
“Like most retailers, Carter’s is focused on growing its eCommerce business,” said Rich Stendardo, CEO of Yottaa. “Through its deployment of Yottaa’s innovative technology, Carter’s is addressing one potential impediment to growth: slow web performance. As proven in a two-week live trial, accelerating the performance of Carter’s websites strengthened consumer experience and yielded higher online conversions.”
Leading retailers, brands and publishers, such as Carter’s, The Container Store, Hallmark, eBags, Jockey, JoAnn Fabrics, and Rockport, rely on Yottaa’s Cloud platform to accelerate and optimize the loading of 3rd party eCommerce technologies, high resolution images, and other website elements, resulting in up to 60% web performance improvements and up to 20% increases in online conversion. To learn more about how Yottaa can accelerate your eCommerce site and increase conversions, please visit www.yottaa.com or follow @yottaa on Twitter.