Yottaa Sets Digital Experience Optimization Growth Standard With Tremendous First Half Performance
Leading eCommerce Acceleration Solutions Provider Continues Impressive Momentum with Record Sales and New Site Speed Standard
Waltham, MA – August 10, 2021 – Yottaa, Inc., the leading Cloud platform for accelerating eCommerce and optimizing digital experiences, today announced outstanding results for the first half of 2021. During the first two quarters of the year, Yottaa signed 36 new retail brands as customers resulting in a trailing twelve month (TTM) new ACV booking increase of 53% year/year. In Q2 alone, Yottaa increased new bookings by 73% y/y. In addition to signing new customers, the company has been wildly successful serving and expanding existing customer relationships with a 100%+ net retention rate.
Yottaa continues to build on the tremendous momentum it experienced in 2020 as online brands are prioritizing digital experience optimization and unified customer experience following last year’s shift to digital channels. Yottaa’s first half success shows a critical trend: all brands, regardless of vertical are working hard to optimize their digital strategies. New Yottaa customers in 2021 represent a wide range of segments, including apparel, cosmetics, footwear, home goods, home improvement, jewelry, electronics, automotive supplies, pet supplies, computer peripherals and software, niche subscription services, luxury sports apparel, general retail, gourmet foods, and natural supplements. These customers depend on Yottaa’s easy to install solutions to deliver the outcomes business teams need to be successful: site speeds up to 60% faster and flexibility to easily deploy and manage third party services that are crucial to outstanding digital experience.
In addition to setting a new standard for its growth as a company, in the first half of 2021 Yottaa also introduced The Site Speed Standard, the industry’s first interactive database for data directly related to the impact of page load speed on eCommerce sites. Based on real user data from over 200 retail brands using the Yottaa Digital Experience Optimization platform and more than 25 billion page views, the Site Speed Standard is the voice of authority for site performance benchmark data. Data from the Site Speed Standard was instrumental in Yottaa signing so many new customers in the first half of 2021 as it definitely proves that faster site speed results in higher conversion. For example, data from the Standard showed that every second shaved off page load time provides a 5.7% conversion lift on mobile and 3.3% on desktop, while also reducing bounce rates by 12.2% overall.
As the definitive leader in eCommerce acceleration, Yottaa will host the 2021 Site Speed Summit on September 28. Covering all things related to eCommerce site speed, the virtual summit will offer presentations and best practices from industry luminaries and executives from the world’s leading online brands.
“Building on the momentum we experienced in 2020, Yottaa’s Digital Experience Optimization solutions are increasingly essential eCommerce growth technologies for retail and online brands,” said Rich Stendardo, CEO of Yottaa. “Based on the success we have seen in the first half and the overwhelming positive reception of the Site Speed Standard, Yottaa is poised to have an even greater second half of the year, especially with the big holiday shopping season coming up soon.”
Leading brands such as Ann, Inc., Carter’s, Express, J. Crew, Lands’ End, Mattress Firm, Nutrisystem, Ralph Lauren, and Samsonite rely on Yottaa to accelerate, optimize, and secure their eCommerce sites. By optimizing the loading of third-party eCommerce technologies, high resolution images, and other website elements, Yottaa enables online brands to deliver superior customer experiences, improve web performance up to 60%, and increase online conversion up to 20%. By controlling the execution of all 3rd parties and other services on their sites, Yottaa enables brands to enhance their overall security posture, provide more secure customer experiences, and ensure compliance with internal and external policies. To learn more about how Yottaa can optimize every page load on your eCommerce site, please visit www.yottaa.com or follow @yottaa on Twitter.