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Yottaa Enhances Mobile & Web Experience For Zuri Furniture

Growing business sees boosts in site engagement and mobile interactions after partnering with Yottaa

Boston – January 12, 2014 – Yottaa Inc., the leader in mobile and web performance, today announced that Zuri Furniture, a leading retailer of contemporary furniture for homes, businesses, and commercial offices nationwide, has deployed Yottaa Engagement Cloud to optimize user engagement and business performance.

eCommerce is a key element of Zuri’s growth strategy in the US and Canada. To scale their online operation and  effectively showcase their unique modern designs, Zuri sought a solution that could offer immediate results in improved conversions and revenue.  With Yottaa deployed, the site converts more visitors into customers and improves value per-customer through prioritized content rendering, improved performance, and minimized disruptions.

Two months after deploying Yottaa Engagement Cloud, the Zuri Furniture website has already shown measureable improvement in key engagement metrics. Yottaa’s proprietary technology enables images to render faster and in a prioritized order based on user context. As a result, Zuri Furniture has seen a significant positive impact on Conversion Rates and Order Size.

“User engagement is no longer a luxury; it’s a necessity for businesses today, and Yottaa Engagement Cloud helps web and mobile businesses optimize and monitor the user engagement metrics that impact business performance,” says Coach Wei, CEO of Yottaa. “Zuri Furniture is already reaping the benefits of more personalized, compelling and engaging online user experiences for its customers, and we expect them to attain even greater business results in the future.”

The Yottaa Engagement Cloud is a SaaS platform that monitors and optimizes user engagement to increase conversions and revenue across mobile and web sites. Yottaa’s proprietary Context Intelligence technology senses a user’s location, browser, device, Internet connectivity, and in-page interaction to sequence application content delivery and display. When these elements are combined, the result is enhanced performance and a more dynamic, personalized level of engagement that directly translates to increased business performance.

About Yottaa

Yottaa, the leader in mobile and web performance, helps businesses optimize every user engagement across devices, browsers and last mile networks. With Yottaa Engagement Cloud, our customers enjoy site-wide performance gains, better visitor experience and higher conversions; protection from service outages, malicious bots and hackers; and breakthrough productivity in web development and operations.

About Zuri Furniture

Zuri Furniture is a leading retailer of contemporary furnishings for the home, business, and commercial office.  Zuri’s unique collections blend contemporary designs, modern lines, and comfortable appeal for the style-conscious buyer.  Zuri operates two showrooms in the Dallas-Fort Worth metroplex, and through, ships to customers across the US and Canada.

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