[Video] 2020 Cyber 5 Analysis Wrap Up
For the past few years, YOTTAA and Digital Commerce 360 have been recapping the results of the busiest online shopping week of the year: Cyber 5. Retail brands prepare all year for these 5 days, knowing well in advance the issues that can come along with massive spikes in traffic and demand. Nevertheless, there are always brands that get it right, and some that end up wishing they’d had more time to prepare.
In 2020, with the majority of shoppers moving online due to the global crisis, no one really knew how this year’s Cyber 5 would look. YOTTAA and Digital Commerce 360 took the time to analyze industry trends, traffic levels, promotions, site performance, and angry posts from shoppers on social media so we could provide a full view of what happened, why, and how to better prepare for 2021.
Check out the quick video clips below highlighting our recap of the 2020 Cyber 5, or watch the full webinar on-demand here.
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Cyber 5 Omnichannel Analysis
Learn how BOPUS and Curbside pickup stole the show during this year’s shopping season. Also see how certain brands performed in these channels, as experienced by a Digital Commerce 360 mystery shopper!
Year-over-year Traffic Levels
See how online shopping traffic compared to 2019. Spoiler alert: it increased significantly. What can we expect going forward?
Waiting Room Technology: Pros & Cons
Waiting room technology has grown in popularity this holiday shopping season for many beneficial reasons. But can these technologies end up hurting your sales? Watch this clip to learn when to use them and when to stay away.
The shining star of #fails this Cyber 5 was PayPal. PayPal had an outage on Black Friday, stirring up a ton of angry shoppers and solidifying the need for brands to have full control and visibility of all of the 3rd parties running on their sites.
This Cyber 5 was a great example of what can go wrong when shoppers are trying to checkout online during peak traffic periods: carts can disappear, items can disappear, shoppers may not be able to make transactions, etc. But what causes these issues and how can brands get ahead of them?
Get into the nitty gritty traffic details from 2020 Cyber 5. See how traffic actually played out in terms of device, page type, browser, and speed.
At the end of the day (or in this case, 5 days), what really matters for retail brands? Conversion and revenue! Dive into conversion and revenue results year-over-year, and what impacts these numbers the most.
Checkout the full webinar to see which brands had issues, promotion results, Prime Day analysis, and more!