What did Yottaa’s 2024 data from the Cyber 5 reveal? Product Marketing leader Sarah Fischbaugh reviews the shopping trends we saw in our data, and what it means for your retail eCommerce strategy as you head into 2025. You can find the full analysis on our blog.
Video Transcript
:01 – The Cyber five is over, but the trends we saw are definitely going to define how brands win in 2025.
:09 – Mobile traffic was up 8% year over year, and 81% of sessions during Cyber five started on mobile. And there’s no surprise there. Mobile is king.
:20 – But here’s the twist. Shoppers aren’t always landing on your home page or on your campaign landing pages anymore. They’re skipping right to product pages or to blogs using influencer links. Maybe they saw your product in a TikTok haul or they clicked through during an Instagram story.
:38 – And this is where it gets really tricky because if those pages aren’t fast, you know, if images lag, if reviews aren’t loading, then you’ve already lost lost that shopper because shoppers are impatient.
:48 – Sites that converted during this Cyber 5, those pages loaded 12% faster than last year and a whopping twenty two percent faster than during twenty twenty two’s season.
1:02 – Every single page matters. Shoppers don’t care if your homepage is lightning fast, if your PDPs take five or six seconds to load. And here’s the bottom line: shoppers aren’t waiting, they’re gonna bounce, they’ll scroll past, and they’re gonna move on.
1:13 – The brands that win in twenty twenty five are the ones that keep up on every page, every device, every time.
