Bots and Slow Site Speed: eCommerce Flash Sale Villains
It doesn’t matter what you call them: flash sales, hype sales, launch day sales, holiday sales and limited inventory sales are all high volume, high velocity events with the potential to bring in big revenue. The publicity surrounding them helps create high product demand which earns brands both market share and profit. But they also bring out bad bots and cause high volume traffic, which can slow eCommerce sites way down, wreaking havoc on sale day.
This guide explains how to protect your flash sales from the bad guys: Bots and Poor Site Performance from the experts at YOTTAA and PerimeterX.
Download today to be your brand’s flash sale hero!