Anomalies are unusual events in your site’s data. Using machine learning Yottaa tracks your site over a two-week period and identifies any spikes or plunges in the site data and provides instant alerting. This allows you to identify anomalies with your digital experience before they affect customers and your online sales.
Anomalies are not necessarily bad. For example, a spike in traffic might trigger an anomaly. However, the root cause could be something positive like a successful marketing campaign. Or it could be something negative like a malicious bot. All anomalies are tracked and made available via an online dashboard, email, Slack channel, or other endpoint.
