When it comes to site speed, few metrics matter more than Largest Contentful Paint (LCP). A faster LCP isn’t just about meeting Google’s Core Web Vitals requirements — it’s directly tied to conversion rates, bounce rates, and revenue.
In this new video, Shawn O’Neill, VP of Performance Consulting at Yottaa, shares how leading eCommerce brands can improve LCP to hit that critical 2.5-second mark. With over a decade of experience helping retailers optimize speed and user experience, Shawn breaks down the steps your team can take to improve LCP and unlock better business outcomes.
Some highlights include:
- Why conversion rates peak when LCP is around 1.3 seconds
- How to reduce time to first byte and avoid sluggish server responses
- Why rendering strategy and asset sequencing make or break your performance
That’s just the start. The full walkthrough includes practical tips and examples you can put into action today.
Watch the full video now to learn how to optimize LCP and deliver the experience your shoppers expect.
Want to hear more from Shawn? Watch his series with eCommerce pro Linda Bustos. Together, the two cover hot site speed and web performance topics like holiday gift guides, AI on product detail pages, and more. You can catch the full series here.