This blog has been updated for accuracy, July 2021

Google Analytics has grown to become a powerful web analytics tool for traffic measurement, audience segmentation, e-Commerce tracking, and mobile analytics. There are many situations that you may want to provide someone “read-only” access to your Google Analytics data, such as collaborating with vendors, partners, consultants, etc.   

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For those situations where “read-only” access needs to be applied, here is a step-by-step guide: 

1. Log into your Google Analytics account
2. Click the Admin Gear in Bottom Left of screen

3. Under Account Column, click Account Access Management: 

4. Click + Plus Sign in top right corner, then Add users: 

5. Enter email address of user – user must have a google account (you don’t need a Gmail to create a Google Account)
6. Choose desired permissions for user, “Read & Analyze” is the Read-Only permission. Also have the option to toggle whether to notify user by email
7. Click Add in top right corner, you are done!