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How-to: Add Read-only Guest Access to Google Analytics

This blog has been updated for accuracy, July 2021

Google Analytics has grown to become a powerful web analytics tool for traffic measurement, audience segmentation, e-Commerce tracking, and mobile analytics. There are many situations that you may want to provide someone “read-only” access to your Google Analytics data, such as collaborating with vendors, partners, consultants, etc.   

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For those situations where “read-only” access needs to be applied, here is a step-by-step guide: 

  1. Log into your Google Analytics account
  2. Click the Admin Gear in Bottom Left of screen

Graphic 1 explaining adding read only access

3. Under Account Column, click Account Access Management: 

Graphic 2 explaining read only access blog

  1. Click + Plus Sign in top right corner, then Add users: 

Graphic 3 explaining add user blog

  1. Enter email address of user – user must have a google account (you don’t need a Gmail to create a Google Account)
  2. Choose desired permissions for user, “Read & Analyze” is the Read-Only permission. Also have the option to toggle whether to notify user by email
  3. Click Add in top right corner, you are done!

Graphic 4 explaining read only blog

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