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How-to: Add Read-only Guest Access to Google Analytics

This blog has been updated for accuracy, April 2023

Google Analytics has grown to become a powerful web analytics tool for traffic measurement, audience segmentation, e-Commerce tracking, and mobile analytics. With the addition of GA4, that reputation will only continue to grow. There are many situations in which you may want to provide someone “read-only” access to your Google Analytics data, such as collaborating with vendors, partners, consultants, etc.   

Here is a step-by-step guide to provide someone with “read-only” access that can be applied to both Google Analytics and GA4.

  1. Log into your Google Analytics account
  2. Click the Admin Gear in the bottom left of the screen

Graphic 1 explaining adding read only access

3. Under Account Column, click Account Access Management: 

Graphic 2 explaining read only access blog

  1. Click + Plus Sign in the top right corner, then Add users: 

Graphic 3 explaining add user blog

  1. Enter the email address of the user – the user must have a google account (you don’t need a Gmail to create a Google Account)
  2. Choose desired permissions for the user, “Read & Analyze” is the Read-Only permission. Also, have the option to toggle whether to notify the user by email
  3. Click Add in top right corner, you are done!

Graphic 4 explaining read only blog

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