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Video Transcript
0:00: Hi everyone, I’m Brianna Martinez, Marketing Strategist at Dotdigital.
0:04: I provide marketing consultancy services by delivering actionable insight in the form of marketing strategies to our customers based on their needs, specific goals and capabilities within the platform.
0:16: Dotdigital is an all in one customer experience in Data platform, or CDXP that empowers marketing teams to exceed customer expectations with highly personalized cross channel journeys.
0:29: A cross channel approach is key all year round, but especially during the holiday season.
0:35: SMS is a channel that delivers exceptionally high engagement rates, making it the perfect option for any messages you want your customers to see promptly for this holiday season.
0:45: Now is the time to start utilizing SMS for in your cross channel approaches. If you’re not leveraging SMS in your cross channel marketing strategy, you’re going to get left behind.
0:56: Why? Well, SMS delivers instant communication with high deliverability rates at over 90%.
1:04: And SMS sends have increased overall 640% since 2019. And to show how important that is, dot Digital now sends over half a billion SMS messages every year. We’re going to show you how to utilize both SMS and AI and how to integrate that into the customer journey.
1:27: So start acquiring numbers now if you don’t have any.
1:30: But obviously, make sure to follow the laws and legally acquire those phone numbers. You really want to drive FOMO, so if you’re not currently utilizing SMS, you’re really leaving revenue on the table.
1:43: So when should you use SMS in the customer journey? SMS is a great channel to send reservation or appointment confirmation and details, as well as reminders to customers to boost attendance rates.
1:56: Flash sales are a strong revenue driver because SMS campaigns connect directly with the subscriber on a channel that they’re highly engaged with.
2:05: Sending these alerts via SMS increases the likelihood the message will be seen on time. An SMS is a fast and direct way to thank new subscribers for signing up and delivering them a discount to encourage that first initial order.
2:20: We all know marketers are busy, and adding another channel could feel overwhelming, so why not utilize AI too? Dotdigital’s platform uses generative AI to convert e-mail campaigns into SMS campaigns in one click, streamlining the process for busy marketers.
2:38: Utilize ChatGPT or generative AI suggestions and dot Digital with our one click emailed SMS feature. An SMS campaign copy will be aligned with your original e-mail campaign, ensuring brand consistency and optimizing content for the SMS character count format with just the click of a button.
2:57: So take advantage of this powerful tool to reach a wider audience and drive revenue during the most competitive time of the year.
3:05: Start collecting SMS numbers now for your holiday campaigns or to ensure seamless customer communication. And take advantage of AI as an extension of your marketing team, as you’ll be able to create an engaging SMS campaign with minimal time and effort.
3:21: Thank you.
