Introduction
As the holiday season approaches, online shopping is expected to reach new heights. Salesforce predicts that Black Friday will be the biggest day for digital shopping, with 72% of shoppers preferring to shop online, while only 31% still enjoy the hustle and bustle of in-store shopping¹. One major challenge for online retailers is cart abandonment. Much like cooking up the perfect holiday feast, your site needs to be just right to keep customers satisfied and coming back for more. Here are five site speed tips to beat cart abandonment and serve up success this holiday season.
Methods to Reduce Cart Abandonment
- Audit the Website
Using Yottaa Insights, establish a benchmark for how your site is performing now, so you can measure improvements. - Simplify the Checkout Process
Simplify the checkout process by auto filling payment information to reduce the number of steps required. Ensure that third-party payment methods are optimized to load quickly to prevent any slowdown during checkout. - Use Browser Caching
Proactively load pages and make the checkout process faster by using browser caching, which prefetches a customer’s cart and stores it in their browser, which allows the page to load instantly and enable quick checkout. - Prioritize the Right Apps
Use only the third-party scripts on your checkout page that are necessary to complete the transaction to avoid unnecessary delays. - Monitor and Optimize Performance
Regularly monitor your site’s performance using tools like Yottaa and Google PageSpeed Insights and to monitor and measure performance. Make necessary adjustments to reduce cart abandonment due to poor performing website.
Conclusion
As the Cyber Five nears, it’s time to cook up some conversions by optimizing your site speed. Reducing cart abandonment is key to maximizing your holiday sales, and Yottaa’s solutions can help you monitor and enhance your site’s performance, ensuring a fast and efficient checkout process. Take action now to whip up a seamless shopping experience, minimize cart abandonment, and maximize your revenue this holiday season.
¹ https://www.salesforce.com/blog/holiday-shopping-predictions/
